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Francisco Silva Named General Manager of the
611-room Westin Playa Bonita Panamá
in the Republic of Panamá

PLAYA BONITA, REPUBLIC OF PANAMÁ– July 2011 – Francisco Silva has been named General Manager of The Westin Playa Bonita Panamá, the first Westin in the burgeoning destination, which is on schedule to be complete in October 2011.

Silva has been brought on to oversee the successful completion of the property’s construction, which includes hiring as well ensuring various systems are in place prior to the beach hotel’s unveiling.  Once open and operating, his responsibilities will include day-to-day physical and financial operations and constructing and implementing service training programs.

“I’m ready and eager to enter this new chapter of my career,” said Silva.  “The Westin Playa Bonita Panamá is an exciting new project in the destination, and I am dedicated to helping create the best product possible for our future guests.”

Silva brings more than thirty years of experience in the hospitality industry to The Westin Playa Bonita Panamá. Silva comes full circle in his career since first entering the field of hotel management as Executive Assistant Manager of The Holiday Inn Panamá. Most recently, Silva held the title of General Manager of the Marriott Tijuana. Over the course of his career, Silva has held various managerial positions at diverse properties such as Posadas de Mexico, Westin Camino Real, Hilton Hotels, AMResorts and Marriott Hotels.

Launching in October 2011, The Westin Playa Bonita Panamá is an upscale beach hotel strategically located alongside the Pacific Ocean, on a mile long stretch of golden sand on Playa Bonita Beach, surrounded by a lush tropical rainforest. Boasting 611 elegant guestrooms, including 67 spacious suites, all with panoramic views of the ocean and rainforest, six fine dining restaurants, four bars, three infinity edge pools, a state-of-the-art gymnasium and the largest meeting and event space in Central America, the modern and über-chic beach hotel is set to redefine the cosmopolitan destination upon its unveiling.  The beach hotel is part of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world. For more information please call 1.877.800.1690.

Westin Hotels & Resorts makes the healthiest choices irresistibly appealing, so guests leave feeling better than when they arrived. With over 170 hotels and resorts in over 36 countries and territories, Westin is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W® Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information please visit .

With more than 30 years experience in the Panamanian market, Bern Enterprises is a highly respected and growing company known for its entrepreneurial spirit and innovation. Through the company's hospitality and tourism division, Bern Hotels & Resorts has developed and currently operates eight hotels in the Republic of Panamá, including Crowne Plaza Hotel Panamá, Gamboa Rainforest Resort, Holiday Inn, City of Knowledge, InterContinental Miramar, InterContinental Playa Bonita Resort & Spa, Le Méridien Panamá, Solarium Coronado Beach, Villa Bonita and the soon to be unveiled Westin Playa Bonita Panamá. The company also boasts its own tour operator, Gamboa Tours. For more information please visit

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Also See: Bern Hotels & Resorts and Starwood Hotels to Open $100 Million 611-room Westin Playa Bonita Panamá in the Republic of Panamá / June 2011

Starwood's Planned Latin American Expansion to Include Six New Hotels in 2011; Westin Brand to Open in Three New Countries Along with its First All-Inclusive Resort in Latin America, The Westin Playa Conchal Resort & Spa in Lima, Peru / March 2011
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