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Hoteliers Becoming More Creative in Enticements for Booking Visitors
Without Invoking the "D" Word


By Lori Weisberg, The San Diego Union-Tribune
July 18, 2011


Sage Grismer (left) and his brother Elijaj Grismer take a run down the water slide that the Rancho Bernardo Inn
has set up on its driving range, as part of a package for teen guests. — Nelvin C. Cepeda


Inner tubing on a water-soaked driving range or balancing a Frisbee on your head while trying to assemble toy blocks in under a minute hardly seem the stuff of which robust hotel profits are made. But this summer, after two years of steep discounting that have cut deeply into the lodging industry’s bottom line, hotels are getting more creative about how to entice visitors to book a room without having to invoke the “D” word.

To be sure, discounts, which became a staple of hotels’ business plans during the recession, have not entirely vanished, although they’re certainly fewer and farther between this summer.

Most hoteliers concur that the despair that infiltrated the tourism industry during the last few years has begun to lift, and despite a still tepid economic recovery, they’re feeling confident enough to start raising room rates, especially during the normally busy summer season.

For the rest of the story including regional RevPAR hotel performance chart of June 2011 compared to June 2010 go to:
http://www.signonsandiego.com/news/2011/jul/15/hotels-building-summer-business-with-fun-and-games/


Contact:

Lori Weisberg, Staff Writer
San Diego Union-Tribune
350 Camino de la Reina
San Diego, CA  92102
619-293-2251
lori.weisberg@uniontrib.com


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Also See: Hotel Investors on Buying Spree in San Diego / Lori Weisberg / June 2011

San Diego's Hotel La Jolla, Which Faced Foreclosure, Purchased by an Affiliate of Westport Capital Partners; Ongoing Renovations to Continue / Lori Weisberg / June 2011

Hyatt Affiliate Acquires Three All-Suites Hotels from The Hardage Group for $76.5 million; All to be Re-branded as Hyatt Summerfield Suites with $15 million Planned for Renovations / Lori Weisberg / June 2011

Lowe Enterprises Places the Seven-year-old, 210-room Estancia La Jolla Hotel and Spa, Located Adjacent to UC San Diego Campus up for Sale / Lori Weisberg / June 2011

Bankrupt Sè San Diego Hotel Along with The House of Blues Sells for $49 million to Kimpton Hotels, Far Short of Amount Owed to Lender and Creditors / Lori Weisberg / May 2011

Built in 1926, the Historic Boutique Hotel, Park Manor Suites in San Diego Sold for $11.5 million to Illinois Company Specializing in Time Shares / Lori Weisberg / May 2011

San Diego Hoteliers Asked to Pay $30 million a Year for Convention Center Expansion / Lori Weisberg and Roger Showley / May 2011

California Lawmakers to Address Hotel Sheets: Flat or fitted? Union-backed bill intended to cut down on worker injuries / Lori Weisberg / May 2011

Hotel Room Discounting Appears to be Coming to an End, Particularly for Upper End Hotels / Lori Weisberg / March 2011

Want to Run a Hotel? Take Calculus / Lori Weisberg / March 2011

Pacifica Host Hotels Acquires the 135-room Aloft Ontario-Rancho Cucamonga for Roughly $8 million, Property was the Debut of Aloft for Starwood / Lori Weisberg / February 2011

Manchester Grand Hyatt San Diego to be Sold to Host Hotels & Resorts Inc. for $570 million / February 2011

Following Two Years of Deep Discounting, U.S. Hotel Outlook Improving / Lori Weisberg / January 2011

San Diego's Hotel Occupancies May be on the Rise but so are Foreclosures with a 433% Increase Over 2009 Bank Owned Properties / January 2011

Strategic Hotels and Resorts Granted Extension to Retire More than $600 million of Debt on San Diego's Hotel del Coronado / January 2011

Bankrupt 5th Avenue Partners LLC, Owners of the Sè San Diego Hotel Along with Adjacent Building Housing the House of Blues, Could be Put up for Sale; Estimates Claim Could go for $50 million, Significantly Less than the $150 million Development Cost /January 2011

San Diego County Hotels Looking to a Healthier New Year as RevPAR Rose by 4.2% and Occupancy 5.4% in 2010, Gains Expected to Continue / January 2011

Three San Diego Hotel Properties that Were Returned to Lender by Sunstone Hotel Investors Now Up for Sale / December 2010

San Diego Hotel Performance May Mirror the Rest of Nation Says Starwood Hotels and Resorts CEO Frits van Paasschen / October 2010

San Diego Leads California with Hotels in Distress; Numbers Surge 160% Over Same Period a Year Ago / October 2010

Questions Surround Why the City of San Diego Has Permitted the Swanky SE San Diego Hotel to Continue Operating Without a Valid Certificate of Occupancy / September 2010

San Diego's Manchester Grand Hyatt Deal with Sunstone Hotel Investors Goes Sour / September 2010

Skin Care Concierges Protect Hotel Sunbathers - The Newest in Amenities? / August 2010

Traveler Preferences are Changing: Upscale San Diego Hoteliers are Increasingly Becoming Pet Friendly Offering Pet Amenities From Surfing Lessons to Pet Psychic Sessions / August 2010

Former Owner of San Diego's W Hotel, Sunstone Hotel Investors, Wants to Acquire Manchester Grand Hyatt / August 2010

San Diego's Downtown W Hotel Now Owned by Lender / July 2010

During Downturn San Diego Hotel Owners Face a Delicate Balancing Act in Calculating When and How Much to Invest in Restorations / April 2010


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