News for the Hospitality Executive
Birmingham, Ala. — July 20, 2011 — The first new construction Centerstone hotel, located at 120 N. High Street, broke ground this month in downtown West Chester, Pa. The 76-room property is being erected on the site of the historic Warner (Bros.) Theatre. McFadden Hotel Group LLC of West Chester, owners of the property, along with architects Bonsal Shafferman of Bethlehem, Pa., and NorthStar Construction of Allentown, Pa., will preserve the architecture of the 1930s building to serve as the hotel facade and main lobby. Scheduled to open in May 2012, the Centerstone Hotel - Warner Theatre will be nestled among 30 restaurants and storefronts spanning three blocks and serves as the only hotel in the downtown district -- listed on the National Register of Historic places.
The Centerstone Inns, Hotels and Plaza Hotels brand was launched in May 2011 by Owner and CEO Steven Belmonte and hoteliers Neal and Cory Jackson to remove any unreasonable terms and mandates on franchisees. At present, the company has executed 8 license agreements and another 15 deals in the pipeline -- none of which involve Key West Inn property conversions also in progress. Later this month, the brand's first all-suite hotel will open in Texas.
"When the Centerstone brand was announced earlier this summer, it really turned my head and those of our business partners," said Brian McFadden, President of McFadden Hotel Group LLC. "This group brings a fresh attitude to franchising. They have found the right formula to balance the needs and wants of today's travelers with the needs and wants of today's hotel owners who desire to stay in business and make a buck. We looked at Marriott, Hilton and a few other brands, but when you compare their licensing structure to what is offered by Centerstone, there is no competition. At Centerstone, franchising isn't all about 'them.' It's about 'us' and what we can accomplish together.
"Centerstone truly has the best fee structure in the business, and the friendliest franchising model," McFadden said. "When you are building an exquisite new hotel of this magnitude in probably the coolest area of Pennsylvania -- and perhaps the East Coast -- it's very important to have the right brand backing you. We're very excited to be the first hotel to join the Centerstone family, and we are confident that the spirit of the vogue Warner Theatre will live on as a centerpiece in this market."
Maintaining Architectural, Historical Integrity
The Centerstone Hotel - Warner Theatre will include 6,000 square feet of commercial storefront space outside the entrance on the main street. The hotel will feature an indoor pool, hot tub, fitness center, and meeting facility to accommodate approximately 80 people. The 1,500 square feet of function space can double as a catering facility. If a larger venue is needed by guests, the Historical Society, located directly across the street from the hotel, features an auditorium large enough to host groups up to 350 people. Due to the abundance of restaurants in the immediate area, no full-service eatery will be offered onsite, but a Pantry concept and Breakfast Room with buffet will be offered.
McFadden said he is sparing no expense on the design and decor of the facility. Only high-end furnishings, such as dark walnut and cherry guestroom and lobby furniture has been purchased in order maintain architectural integrity of the town and former theatre. McFadden Hotel Group presently owns and operates two properties, a seasonal hotel on the Jersey Shore in Ocean City, and a small hotel in Chadds Ford, Pa.
"Centerstone is giving us complete independence in operating and designing this facility," McFadden said. "Unlike Marriott or Hilton, we can actually meld the design of our hotel with the flavor of the local community. Centerstone doesn't mandate a specific rooms package and their facility design is not antiseptic. They simply fill the void between what we need as hotel owners and what they can provide us with as professional operators. We couldn't be more eager to open the doors to the first Centerstone hotel in West Chester."
Belmonte echoed McFadden's enthusiasm, saying: "We are thrilled to be launching Centerstone with a new construction hotel out of the gate. The immediate and widespread interest among franchisees looking to brand their hotels as Centerstone is a good indication that the new franchise is on solid ground. Designating the soon-to-open, newly constructed Warner Theatre Hotel as Centerstone speaks for itself. We couldn't be more proud."
For more information on Centerstone Inns, Hotels & Plaza Hotels, visit www.centerstonehotels.com or call Steve Belmonte at (407) 654-5540. For information on the Centerstone Hotel - Warner Theatre, visit www.thewarnerhotel.com.
About Centerstone Hotels
Centerstone hotels is privately owned by Hospitality Ventures LLC, a group comprised of Steve Belmonte, Neal Jackson and Cory Jackson Jr.. The Centerstone brand was launched in 2011 as a three-segment franchise designed to create a fair and cost effective franchise model or the hospitality industry. For more information on Centerstone, contact Steve Belmonte at (407) 654-5540 or email@example.com.
Tel: (440) 930-5770
Tel: (407) 654-5540
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