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Classic British Hotels Has Bespoke Global CRS Built by Trust International


Frankfurt and London – August 1, 2011. Classic British Hotels, the leading UK hotel marketing consortium for quality independent hotels chose Trust International to provide its bespoke global Centralized Reservation Service (CRS).  Trust International has worked closely with Classic British Hotels to develop their new “CB Global CRS Hub” using Trust’s yourVoyager CRS as the foundation, along with its industry leading Global Distribution System (GDS) Connectivity and Online Travel Agencies (OTA) Direct Connect Network.
 
Classic British Hotels (ClassicBritishHotels.com) has around 90 quality independent hotels, mainly 4 star, throughout the United Kingdom.  All hotels are exclusive to Classic British Hotels and are on the GDS under the CB chain code.  Classic British Hotels was founded in 2001, and after a decade with their previous provider, were looking for the next generation bespoke system that would continue to give them the competitive edge.
 
All Classic British Hotels will be moving across to the new platform from the beginning of August 2011.  The CB Global CRS Hub is totally managed by Classic British Hotels, everything from content to rate build on the GDS, for speed of service and efficiency.  The combination of Classic British Hotels’ investment in Sales and Marketing coupled with this next generation system will provide independent hotels and small hotel groups with the very best in the UK marketplace. 
 
“At Trust, we have worked extensively to develop the right solutions for regional and international hoteliers,” explains Richard Wiegmann, Managing Director, Trust International.  “Classic British has extremely high service and technology expectations – areas in which Trust excels. We understand and can meet their service expectations providing them with a distribution network offering the very latest in technology along with the ability to brand the CRS for their customers and hotel members.”
 
“We selected Trust as our new CRS provider because it offered us the opportunity to work with the next generation CRS system designed and tailored to the specific needs of our quality hotel members in the UK,” said Len Louis, Chief Executive of Classic British Hotels.  “As Classic British continues to grow in turnover, number of hotels and an expanding distribution network, we are confident Trust will continue to provide us with the latest technologies and the services needed to support our dynamic GDS and IDS channels growth strategy.” 
 
About Classic British
Classic British Hotels is a highly structured organisation that enables member hotels to have a high national and global profile and to compete on an equal footing with the quality global and national hotel groups in the corporate, meetings and leisure markets, whilst retaining their own hotel individuality and identity.
 
Classic British Hotels also works in partnership with leading companies in the UK and globally to provide the best market infrastructure and support for generating, distributing and delivering business to all member hotels.

The enthusiasm, energy and expertise of the management team, working in partnership with their hotel members, contribute significantly to their overall success.  For more information please visit http://www.classicbritishhotels.com.
 
About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com.

 
For further information about Trust International please contact:

Trust International Hotel Reservation Service

Christine Tan
Tel: +65 6232 5980
ctan@trustinternational.com
 
Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com


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