Hotel Online
News for the Hospitality Executive


   

Classic British Hotels Has Bespoke Global CRS Built by Trust International


Frankfurt and London – August 1, 2011. Classic British Hotels, the leading UK hotel marketing consortium for quality independent hotels chose Trust International to provide its bespoke global Centralized Reservation Service (CRS).  Trust International has worked closely with Classic British Hotels to develop their new “CB Global CRS Hub” using Trust’s yourVoyager CRS as the foundation, along with its industry leading Global Distribution System (GDS) Connectivity and Online Travel Agencies (OTA) Direct Connect Network.
 
Classic British Hotels (ClassicBritishHotels.com) has around 90 quality independent hotels, mainly 4 star, throughout the United Kingdom.  All hotels are exclusive to Classic British Hotels and are on the GDS under the CB chain code.  Classic British Hotels was founded in 2001, and after a decade with their previous provider, were looking for the next generation bespoke system that would continue to give them the competitive edge.
 
All Classic British Hotels will be moving across to the new platform from the beginning of August 2011.  The CB Global CRS Hub is totally managed by Classic British Hotels, everything from content to rate build on the GDS, for speed of service and efficiency.  The combination of Classic British Hotels’ investment in Sales and Marketing coupled with this next generation system will provide independent hotels and small hotel groups with the very best in the UK marketplace. 
 
“At Trust, we have worked extensively to develop the right solutions for regional and international hoteliers,” explains Richard Wiegmann, Managing Director, Trust International.  “Classic British has extremely high service and technology expectations – areas in which Trust excels. We understand and can meet their service expectations providing them with a distribution network offering the very latest in technology along with the ability to brand the CRS for their customers and hotel members.”
 
“We selected Trust as our new CRS provider because it offered us the opportunity to work with the next generation CRS system designed and tailored to the specific needs of our quality hotel members in the UK,” said Len Louis, Chief Executive of Classic British Hotels.  “As Classic British continues to grow in turnover, number of hotels and an expanding distribution network, we are confident Trust will continue to provide us with the latest technologies and the services needed to support our dynamic GDS and IDS channels growth strategy.” 
 
About Classic British
Classic British Hotels is a highly structured organisation that enables member hotels to have a high national and global profile and to compete on an equal footing with the quality global and national hotel groups in the corporate, meetings and leisure markets, whilst retaining their own hotel individuality and identity.
 
Classic British Hotels also works in partnership with leading companies in the UK and globally to provide the best market infrastructure and support for generating, distributing and delivering business to all member hotels.

The enthusiasm, energy and expertise of the management team, working in partnership with their hotel members, contribute significantly to their overall success.  For more information please visit http://www.classicbritishhotels.com.
 
About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com.

 
For further information about Trust International please contact:

Trust International Hotel Reservation Service

Christine Tan
Tel: +65 6232 5980
[email protected]
 
Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – [email protected]
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - [email protected]


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Trust International Enriches Direct Connectivity for Hotels Via DerbySoft / July 2011

Trust International and Web In Travel Launch "Sugoi Japan" Campaign to Rally Tourism in Japan and Raise Funds for Orphans of the Tsunami / July 2011

Trust Reports Revenue Growth, Introduces New Products and Gains New Customers in First Half of 2011 / June 2011

Trust International and TrustYou Introduce New "Review Collector" to Gather and Analyse Online Hotel Reviews / June 2011

Trust International Launches Direct Interface with TL-Lincoln in Japan; Solare Hotels & Resorts is first Trust hotel client to connect to TL Lincoln / May 2011

Trust International Dubai Customer Conference Hones in on Customization, Flexibility and Integration / May 2011

Trust International Raises Standard for CRS Stability, Reliability with New Data Center, Data Recovery Solution / March 2011

Rotana the First Middle East and Africa Hotel Management Company to Sign Google Agreement with Trust International; Contract to display real time rates and availability of Rotana Hotels on Google Maps and Google Places signed during ITB Berlin / March 2011

Trust International to Debut Google Application, Corporate IBE Service and CRS Upgrades at ITB Berlin / March 2011

Trust International and Lanyon Sign Interface Agreement Between yourVoyager CRS and Lanyon Content Control Center; Consortia and Corporate Rates Now Available Within Seconds / February 2011

Trust International Joins Google Program to Display Real Time Rates and Availability / February 2011

German yourVoyager launched by Trust International; Central Reservation System for Hotels now available in German, underlining Trust´s commitment in Europe / December 2010

Safir Hotels & Resorts Selects Trust International as Exclusive CRS Partner for MENA Region; Trust International announces partnership with Safir Hotels & Resorts as part of Safir’s regional expansion plans to double number of hotel destinations across MENA / November 2010

Rotana Selects Trust International’s Distribution Services for Middle East and North Africa Expansion / October 2010

Trust International Launches Japanese Language Central Reservation System for Hotels; First of Several Asian Language Versions of yourVoyager CRS Marks Increasing Investment in Asia / August 2010

Solare Hotels & Resorts is First Japanese Chain to Run Enterprise Hotel Centralized Reservation System; Trust International Becomes First Non-Japanese CRS to Integrate Domestic, International Reservations for Japanese Hotel Chain / August 2010

Trust International Partners with GestioneAlbergo for Channel Management Interface between LeoPortalsManager and yourVoyager CRS / August 2010

Hoteliers Explore Methods to Monetize Trends at Trust International Customer Advisory Board Meeting / July 2010

Trust International Sees Increased Hotel Reservations, Room Rates in First Half of 2010 / June 2010

Trust International Upgrades TrustConnect RMS Interface to IDeaS to Generate Additional Revenues for Hotels; THON Hotels among first to benefit from new functionality / June 2010

The Leading Hotels of the World Upgrades to customized LEO yourVoyager Reservation System / June 2010

Trust International Completes Implementation of yourVoyager CRS with All Customers in Record 8 Months / May 2010

Trust International to Launch ‘yourVoyager CRS’ and Trust|Mobile At Arabian Travel Market 2010; Trust International announces new client wins and showcases an impressive portfolio of sophisticated reservation and distribution technologies at ATM 2010 / April 2010

Trust International Integrates Online Reputation Monitoring into yourVoyager CRS; 1st CRS provider to include social media and feedback into a Central Reservation System / April 2010

How is the Volcano Disruption of European Air Traffic Hurting the Hotel Industry? Counting the Cost; Day 6 of the crisis: a snapshot of reservation activities at Trust International – a leading hotel reservation system provider for international hotel groups / April 2010

Living Hotels Establishes International Presence for Serviced Apartments Across All Reservation Channels Via Trust International / March 2010

Trust International Launches Trust|Mobile Fully Integrated Mobile Portal for Hotel Bookings at ITB Conference / March 2010

Trust International Hotel Distribution Success and Expansion Momentum Accelerates in 2010; Maistra Hotels and Resorts and Jurys Inn newest hotel customers implemented in 2010 / March 2010

Trust International Continues Growth Plans in the Middle East through Mezze Associates Partnership / March 2010

Jurys Inn Opts to Private Label With Trust International for Hotel Distribution / February 2010

Trust International Expands Asia-Pacific Presence; Anthony Ku Promoted to Trust International VP Asia Pacific / February 2010

RIHGA Royal Hotels Shifts to Trust International With Implementation of yourVoyager CRS; RIHGA Royal Hotels in Japan integrates latest distribution technology / January 2010

Trust International Activates DerbySoft IDS Interface for Chinese Market / December 2009

Trust International Launches Experience Better Business Campaign with Delivery of Its yourVoyager CRS to the Hotel Industry; Hotel Groups Exchange Revenue Generating Ideas and Share Perspectives at the Trust Customer Advisory Board / November 2009

Trust International Gains 13 New Clients, On Track for Increased Revenue in 20th Anniversary Year; Anniversary celebration to continue with Trust at ITB Asia in Singapore / October 2009

Trust and HotelREZ Launch “Dream” CRS: CentralREZ / September 2009

Trust International Introduces Voyager|CRS Complete Rate Program to Automate Rate Maintenance for Hotels; Leading Hotels of the World Properties Streamlining Rate Adjustments With Voyager|CRS Complete Rate / September 2009

Trust International Helps Hotels to Maximize Yield with IDeaS Best Available Rate Recommendations; WORLDHOTELS affiliate hotel Grand Elysee Hamburg among the first to use enhancement / September 2009

Trust International s Customer Care and Consultation Delivers Bottom Line Results for Customers / September 2009

Trust International Implements Trust|Connect PMS Interface with protel for New Customer Classical Hotels / July 2009 

Trust International Partners with Agilysys for Richer PMS Interface / June 2009

Hospitality Management Holdings (HMH) Coral Hotels & Resorts Sign New Partnership with Trust International; HMH Consolidates Distribution, Reservations, Channel Management, CRM with Trust International’s integrated CRS/CRM solution / June 2009

Trust International Forms Strategic Partnership with TIG Global for Web Services and Online Marketing / May 2009

Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009

Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009

Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009

Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009

Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009

Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009

Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008

Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008

Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008

Trust International Establishes Interface with Booking.com / October 2008

Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008

Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008

Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008

Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008

Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008

Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008

The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008

Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008

TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008

Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008

Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008

NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008

Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008

Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007

Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007

TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007

The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007
..

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.