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Visionary Hotel Groups Continue to Select The PLC for Targeted International
Sales & Marketing Services to Generate Global Business from Key Feeder Markets



NEW YORK, NY (August  17, 2011) – Seven prominent hotel brands have chosen the highly customizable services of The Private Label Company (“The PLC”), the hotel industry’s leading provider of private label sales and marketing services.  Furthermore, The PLC opened two new offices in Mumbai and Shanghai to capitalize on the demands of an increasingly global network of travel buyers.  The PLC will provide direct sales and marketing services in key feeder markets to increase brand awareness and revenues to the following hotels:
  • Rotana, based in the United Arab Emirates, is a leading hotel management company operating a portfolio of 70 properties throughout the Middle East and Africa with an aggressive expansion plan in place.  To assist in globalizing its reach, The PLC opened a new Mumbai sales office in addition to providing sales and marketing services in Moscow and Shanghai.
  • Hotel Okura Co., Ltd., based in Tokyo, Japan, operates Okura Hotels & Resorts, a prominent international hotel group with a legacy of service excellence, as well as the Nikko Hotels and Hotel JAL City brands through its subsidiary, JAL Hotels Co., Ltd.  The company enlisted The PLC for private label sales services in New York, Los Angeles, London, Frankfurt, Paris and Moscow to generate brand awareness and revenue from these key gateways for international business. 
  • Steigenberger Hotel Group, headquartered in Frankfurt, Germany, is known for its top-class European hotels, incomparable hospitality and exquisite service for over 80 years currently operates 79 hotels inGermany, Netherlands, Austria, Switzerland, and Egypt.  To support its international growth, Steigenberger chose The PLC’s private label sales services in New York, London, Moscow and Paris to increase brand awareness and revenue from these key feeder markets.
  • Regent International Hotels, a storied brand that has long represented luxury and excellence, currently operates five luxury hotels in Asia, Europe, and the Americas and has an active development pipeline that will triple its hotel portfolio size in the next five years.  The PLC is supporting these properties with private label sales services in New York and London.
  • The PuLi Hotel & Spa, Shanghai’s first luxury urban resort with 193 rooms and 36 suites that seamlessly incorporate the country’s cultural history amidst cutting-edge design, has enlisted The PLC to provide private label sales and marketing services in New York and London.
  • Taj Hotels Resorts and Palaces, Asia's largest and finest group of hotels, comprising 92 hotels in 53 locations across India with an additional 17 international hotels, signed with The PLC for private label sales and marketing services from our Sao Paulo office to boost outbound business from Brazil and surrounding regions to North America, Europe and South Africa.  Taj also enlisted The PLC for its industry-leading language translation services to ensure all marketing messages are effectively communicated in Portuguese.
  • The Saxon Boutique Hotel, Villas and Spa, a premier luxury boutique resort in South Africa, has expanded its existing relationship with The PLC by enlisting private labels sales and marketing services in Los Angeles.

The PLC’s Managing Director, Jimmy Suh, explains, “To meet hotels’ demands to capitalize on the increasingly global economy, we have expanded our operations to Shanghai, China and Mumbai, India to generate significant business in these emerging markets for our clients. We are proud to announce that in less than five years, The PLC has 11 successful sales operations across the Americas, Europe and Asia with dedicated sales managers operating as seamless extensions of our clients’ international sales teams.”

The key to The PLC’s success is its ability to customize its approach and strategy to meet the specific demands of each client.  The PLC does not waiver in its commitment to keep the client’s brand first and foremost in all aspects of operation; its unique ability to combine international infrastructure with native sales and marketing expertise allows clients to capitalize on unforeseen revenue opportunities.


About The Private Label Company, LLC
The Private Label Company, LLC. (The PLC) is headquartered in New York City with operations in Los Angeles and major cities in South America (Sao Paulo), Europe (London, Paris, Moscow, Kiev, Frankfurt, Milan) and Asia (Shanghai, Mumbai).  Launched in 2007, The PLC has become the preeminent organization in providing private label sales and marketing services to hotel companies around the world.  Solutions and services of The PLC include International Private Label Sales, Professional Copywriting and Language Translation Services, Reservation and Distribution Technology and Consultation, and Localized Internet Marketing Services.  Using the customized offerings of The PLC, a hotel company can greatly extend its distribution and reach to meet the growing global demands.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.  Today, The PLC is a service partner to over 25 hotel brands encompassing over 650 hotels.  
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Contact:

PLC
Ms. Joyce Polsenberg
Director, Business Development
Tel: (212) 515-5815
E-mail: jpolsenberg@theplc.com

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PLC Press Releases:

The PLC and Voyage.tv Set the Stage for High-Definition Hotel Video Production, Marketing, and Distribution / July 2010
The PLC, the Preeminent International Sales and Marketing Partner for Visionary Hotel Companies, Expands Its Operations to Ten Key Markets Around the World / June 2010

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