PRAGUE, 5. August 2011 - Amongst the chains and groups offering affiliations and franchising models, Mamaison (www.mamaison.com) has chosen Worldhotels, seeing it as the best partner due to its flexibility towards the groups, properties and partners compared to very strict models with most of the other potential partners. Without an affiliation the chain would continue to be a strong regional player and deliver good results in the recovering market. With Worldhotels Mamaison will be able to tap into the power of Worldhotels’ sales and distribution engines that will give the brand a global visibility and access to new markets. Incremental business from these new markets as well as improved distribution in the international corporate market are two of the main expectations.

Apart from the Global exposure and access to new markets, the membership will also bring a couple changes with which Mamaison will need to go through. The changes are primarily in the field of systems and sales & marketing. A new CRS and other new system in the area of revenue management will be implemented. It will further bring Mamaison the access to airline loyalty systems and many more marketing opportunities. Due to the new Central Reservation System Mamaison will be having new GDS codes as of 6th August 2011.

“We were looking for a dynamic partnership that could bring strong brand visibility and heightened distribution to a worldwide clientele for our unique collection of hotels and residences”, says Christian Kettlitz, CEO of Mamaison Hotels and Residences. “We are therefore thrilled with the announcement of our affiliation with Worldhotels. Our hotels and residences are particularly well suited for the business market and we have selected Worldhotels for its expertise in this field as well as its technologically advanced solution for distribution.”

Rob Hornman, Managing Director of Worldhotels, comments: “This is a great strategic alliance for Worldhotels. We are very pleased to welcome such a well-known and respected brand into the portfolio, providing us with an even stronger presence in Eastern Europe. We are particularly excited about our first property in Moscow.”

Worldhotels’ members are unique hotels with touch and soul that always offer their guests something special. It is no doubt that Mamaison Hotel & Residences is the right match.

About Worldhotels:
Worldhotels is an exclusive collection of the world’s most unique independent hotels. Under the banner "Unique Hotels for Unique People“, it has 450 affiliate properties in 250 destinations and 65 countries worldwide. For over 40 years, the company's mission is to offer business and leisure travellers easy access to a wide range of 4 and 5 star hotels with character and distinction. Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets the group’s stringent quality standards.

About Mamaison Hotels & Residences:
Mamaison Hotels & Residences is an independent hotel chain in Central and Eastern Europe. The company has 10 years of experience in the hotel industry. Mamaison Hotels & Residences offer their guests a portfolio of ten selected hotels from midscale to upscale deluxe category, classified as three hotel types - “Mamaison Boutique Hotels”, “Mamaison Business & Conference Hotels” and “Mamaison All- Suites Residence Hotels”. The hotels are located in the heart of the attractive cities of Budapest, Bratislava, Moscow, Ostrava, Prague and Warsaw. This unique hotel concept is distinguished by its design, buildings true to their original surroundings, personal style and first-class service and is a winner with both business and leisure travellers.

The company employs 398 people and is jointly owned by ORCO Property Group and American International Group (AIG).

More information can be found at www.mamaison.com and www.facebook.com/mamaisonhotels.