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Michael Islava Appointed as Director of Sales and Marketing
at the Riviera Palm Springs in California


Palm Springs, CA. - Riviera Palm Springs announces the appointment of Michael Islava as Director of Sales and Marketing.  With more than 25 years of strategic planning and business development experience within the luxury hotel and resort industry, and proven ability to produce substantial revenue generation, Islava is an incredible addition to the resort.

"We're proud to welcome Michael to the Riviera Palm Springs family," says Geoff Young, vp, managing director at Riviera Palm Springs.  "With extension sales and marketing management experience, Michael has proven his prolific leadership abilities, positioning luxury properties for continued success."

Michael joins the Riviera team most recently from Lakeway Resort & Spa in Austin, Texas, where he served as Director of Sales and Marketing since 2009.  During his time there, he was active in the commmunity through his involvement with the local chamber and ACVB committees.

Prior to Lakeway, Michael was the Director of Sales and Marketing at The Renaissance Esmeralda Resort & Spa in Indian Wells, Ca., from 2007-09, where he integrated a company-wide brand campaign, utilizing innovative marketing channels.  Michael concentrated on repositioning the signature restaurant through showcasing the chef as a local celebrity and securing press coverage, taking it to a Zagat award-winning restaurant.

From 2002-07, Michael served as Director of Sales and Marketing at La Quinta Resort & Club in La Quinta, Ca., where he led a team of 25. Michael's extensive experience with the Coachella Valley originated at the Ritz-Carlton and The Lodge at Rancho Mirage, both in Rancho Mirage.  His 15 year career with Ritz Carlton took him throughout Southern California from Laguna Niguel to Pasadena, as well as across the Pacific to Kapalua, Maui.

Michael currently lives in Palm Springs with his wife, Jill, and youngest son, while his older daughter attends Texas State University.  A proud parent, Islava enjoys coaching flag football and watching his son play football and lacrosse.

For more information on Riviera Palm Springs, call 866-588-8311 or visit www.psriviera.com.
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Contact:

Michelle Kelly/Meghan Van Joosten
The Zimmerman Agency
Tel: (850) 668-2222
E-Mail:Mvanjoosten@Zimmerman.Com

 
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Also See: Chef Aaron Burns Appointed as Executive Chef at the 406-room Riviera Palm Springs in Palm Springs, California / March 2011

John Trudeau Appointed Director of Operations at the 406-room Riviera Palm Springs / June 2010

Noble House Hotels & Resorts Names Karl Kruger Vice-President, Managing Director of Riviera Resort & Spa, Palm Springs, CA / May 2009

Noble House Reopens the 406 room Riviera Resort & Spa; Noble Spends $70 million to Reinvent the Classic Mid-century Style of the Resort Built in 1958 / October 2008
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