|By Tom Daykin, Milwaukee Journal
SentinelMcClatchy-Tribune Regional News
Aug. 02, 2011--Madison-based water park resort operator Great Wolf Resorts Inc. reported Tuesday a second quarter loss of $6.8 million, or .22 cents per share, compared to a loss of $12.8 million, or 41 cents per share, for the same period a year earlier.
The narrowed loss was due primarily to higher revenue, as well as the effect of a write-off of $3.5 million of unamortized loan costs in the second quarter of 2010, the company said. Revenue was $75.7 million, a 13.7% increase from $66.6 million.
"Our strong results in the second quarter illustrate the appeal of our resorts to value-conscious consumers, the efficiency of our operations, and the success of our marketing team," said Kim Schaefer, chief executive officer, in a statement. "I am increasingly optimistic about our outlook as we are seeing some positive indicators including traction from our heightened focus on new customer acquisition, the widening of our booking window indicating improving consumer sentiment, and stronger year over year bookings already recorded for the second half of the year."
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