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GHM (General Hotel Management Ltd.) Embarks on a Spa-by-Spa
Makeover, Replacing Chemically Enhanced Formulations with
the Greenest Product Lines Available


SINGAPORE (02 August 2011) – The organic movement that swept the food industry is maneuvering into GHM's spas, property by property, banishing chemically enhanced formulations for the purest, greenest product lines available.

Starting this month in Chiang Mai, Thailand, GHM embarks on a spa-by-spa makeover, embracing new organic lines from Voya, Ila and SpaRitual and a green philosophy that deepens the hotel management group's holistic bona fides.


The Spa at The Nam Hai Hoi An, Vietnam

"We've always had a holistic spa concept, but until now the choice of suitable product lines has been limited," says Brenda Ramen, GHM's spa director. "Savvy spa goers are demanding alternatives to chemically based formulations. If I wouldn't put it in my body, why would I put it on my hair or skin?"

The new lineup from GHM champions products approved by the Soil Association in the UK and the USDA in the United States. They contain no harsh chemicals, no parabens, no toxins -- products that go beyond pure and natural to organic.

On trend, Ramen points to the popularity of detox programs the world over, and the enthusiasm for bio-active botanical formulations.

"That's where Voya comes in -- with its hand-harvested organic seaweed from Ireland," she says. "The benefits of seaweed and its extracts are numerous and can be attributed to a great wealth of nutrients."

The commitment to organic products by GHM does not come without cost. The shelf life for its new product lines is far shorter than its former lines. But commercial concerns took a backseat to what Ramen describes as an ethics-based approach.

Items by Ila, for example, are hand-made in the Cotswolds, England. The company uses exotic ingredients -- such as rose oil from India and argan oil from Morocco -- and takes pride in its quality control.

Ila's founder, Ramen says, regularly visits the oil farms to make sure she gets something that's genuine and 100-percent pure.

"The Moroccan argan oil is especially fantastic because it’s rich in anti-aging fatty acids and it’s a 'dry oil' so there's no greasy residue on the skin," says Ramen.

To jump-start the new initiative, Ramen summoned GHM spa trainers and managers from as far away as Miami and Muscat for a two-week training session in Chiang Mai. Manufacturers detailed the new lines and Ramen reinforced the hotel group's commitment to this new, expanded realm of responsibility.

"Our guests want upscale amenities, to be sure, but these days they're as concerned -- I'd say more concerned -- about green solutions and green products," says Ramen. "It's not just the planet people are concerned about, it's their own bodies. They're after health before wealth."

Once the makeover is complete in Thailand, Ramen -- a 17-year veteran of the spa industry and native of Canada -- will see to the same changes on the spa menu at one of Asia's most renowned resorts, The Nam Hai in Vietnam.

From there, the new menus and products will debut at The Chedi Muscat in Oman, The Setai in Miami, The Legian in Bali and The Chedi Club Tanah Gajah, also in Bali.

By the time the six-month project wraps, all GHM wellness specialists will qualify as experts on what makes the new products unique and how to apply those lines in the new treatments.

ABOUT GHM

Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.

Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.

GHM's portfolio includes:
  • The Setai South Beach, Miami, USA
  • The Legian Bali, Indonesia
  • The Club at The Legian Bali, Indonesia
  • The Nam Hai Hoi An, Vietnam
  • The Strand Yangon, Myanmar
  • The Ananti Kumgang Mountains, North Korea
  • The Ananti Club Seoul, South Korea
  • The Chedi Club Tanah Gajah, Ubud, Bali, Indonesia
  • The Chedi Muscat, Oman
  • The Chedi Chiang Mai, Thailand
GHM properties currently under development:
  • The Chedi Club Suzhou, China
  • The Chedi Amman, Jordan
  • The Chedi Tamouda Bay, Morocco
  • The Chedi Andermatt, Switzerland
  • The Chedi Thracian Cliffs, Cape Kaliakra, Bulgaria
  • The Chedi Taiping Lake, China
  • The Chedi Qutub, New Delhi, India
  • The Chedi Club & Residences Kuala Lumpur, Malaysia
For more information, please visit www.GHMhotels.com or contact: Mandarin Media, Jim Sullivan – North America, T  (1) 207.318.2236, jsullivan@mandarinmedia.net
.
Contact:

Mandarin Media
Jim Sullivan – North America
207.318.2236
jsullivan@mandarinmedia.net


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