Spokane,
Washington
- FairBridge Hotels International, a
hospitality firm based in downtown Spokane, WA announced today the
launch of
two new flags under the FairBridge name just months after the official
launch
of the flagship FairBridge Express brand. Currently there are 15
FairBridge
sites in the U.S. with almost 20 more in the pipeline scheduled to open
in late
2011 and early 2012. FairBridge offers the flex-concept
membership-based
affiliation, a flat-rate fee system “that operators prefer over the
traditional
outdated and expensive franchise model,” says Fred Schoener, Director
of Brand
Operations. The Loyalty and Dumont brands were created to round
out the
economy segment and the mid-scale, limited-service line.
Loyalty
Inn, the flag in the economy segment, is for roadside locations with at
least
25 rooms offering clean, comfortable accommodations at a reasonable
price. The fee structure for a Loyalty Inn is a flat $15 per room
per
month. There are now three Loyalty Inn sites under contract in
Washington state
and Michigan, with several more memberships pending throughout the
Pacific
Northwest and the Midwest.
Dumont
Inn, the newest member of the FairBridge family, completes the brand’s
mid-scale limited service offering for exterior corridor properties.
With 2 new
Dumont Inns coming onboard and several more in the pipeline, the Dumont
Inn
brand has received a fantastic reception in the early stages of a
nationwide
roll-out.
About FairBridge Hotels
International
FairBridge Hotels brand offers a customized model and
flex-concept approach as an alternative to the traditional franchise
method by
allowing operators to join a membership organization that offers the
affiliate
members a unique, vibrant, and dynamic brand identity with complete
back-end
operational support without having to assume any of the complex burdens
of
hotel franchise relationships.
The
complete suite of offerings from FairBridge spans across all major
hospitality
industry segments. For more information about FairBridge Hotels
International,
go to www.fairbridgeinns.com/membership/.