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In an Industry First Financing Alliance Choice Hotels
Partners with Access Point Financial to Provide
Financing for Franchisees

Program will Focus on Aiding Sleep Inn Brand Implement the
Designed to Dream™ Renovation Program


Silver Spring, Md. (August 24, 2011) – Choice Hotels International, Inc. (NYSE: CHH) is proud to announce their new partnership with Access Point Financial, Inc., a full-service lending and advisory platform that will provide financing to qualified franchisees of major hotel brands. Choice Hotels, one of the world’s largest hotel franchisors, is the first hospitality franchisor to team up with Access Point and negotiate a formal finance program. This breakthrough partnership between Choice Hotels and Access Point Financial will focus on aiding the Sleep Inn brand implement the Designed to Dream™ renovation program.

Choice Hotels and Access Point will partner together to provide creative, responsive and comprehensive programs specifically designed to meet the financing needs of Sleep Inn franchisees.  The initial phase of the partnership will focus on creating lending programs to facilitate renovation loans for Sleep Inn hotels.  The overall goal of this program is to help Choice Hotels franchisees continue their mission of innovation and guest satisfaction at their properties across the globe.

“The recent recession made it difficult for our franchisees and hoteliers across the industry to invest capital in their hotels and to secure financing; this alliance with Access Point Financial gives us the opportunity to offer our Sleep Inn franchisees the ability to secure capital to keep their properties competitive in the marketplace,” said Stephen P. Joyce, president and chief executive officer of Choice Hotels.

When asked about the new partnership, Access Point Financial CEO Jon Wright said, “Choice Hotels selected Access Point as its partner in developing financing solutions for their franchisees for several reasons.  They recognize that our industry experience and relationships enables us to reliably underwrite loans, provide high-quality loan servicing and maximize distribution opportunities in the capital markets. The timing is excellent for a financing organization like ours, and we anticipate a long and successful partnership with Choice Hotels.”

Started in 2010, the Sleep Inn Designed to Dream program competitively positions the brand in the mid-scale hotel market with nature-oriented simply stylish décor. Highlights of the Designed to Dream program include guestrooms with black-and-white nature photography and contemporary bedding with bed scarves, and a newly designed lobby with modern lighting, natural finishes, and a large accent wall.

About Access Point Financial
Access Point Financial is a full-service lending and advisory platform focused on the hospitality industry.  Access Point provides financing to qualified franchisees of major hotel brands throughout the United States.  Access Point was formed by Stone Point Capital LLC, a private equity firm based in Greenwich, Connecticut, and the company’s management team.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2011, more than 450 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 37,000 rooms, and approximately 100 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

About Stone Point Capital
Stone Point Capital LLC is a global private equity firm based in Greenwich, Connecticut, that has a 25-year record of making successful investments in the financial services industry. Stone Point Capital serves as the manager of the Trident Funds, which have raised more than $9 billion in committed capital to make investments in lending, banking, asset management and other financial services companies. For further information about Stone Point Capital, see www.stonepoint.com.

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Contact:

Heather Soule
Tel: 301-628-4361
heather_soule@choicehotels.com


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Also See: Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Choice Hotels Appoints Christine Lynn as Vice President of Marketing Services / June 2011

Choice Hotels Opens 29-room Comfort Inn Hyde Park in London, England / April 2011

Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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