News for the Hospitality Executive |
Pinnacle Advisory Group Projects RevPAR
for the Boston/Cambridge Lodging
Market in 2012 to Grow by 10.4% and 9.2% for Suburban Boston Market
August 4, 2011,
Boston, MA - Pinnacle
Advisory Group is projecting that Revenues per Available Room (RevPAR)
will
grow by 10.4 percent in the Boston/Cambridge Market and by 9.2 percent
for the
Suburban Boston market in 2012. Key
factors driving the improved performance are a strong convention year
and a
lack of new supply. Moderate job growth
and special events are also expected to have a positive effect. Based on its
year to date
performance, the Boston/Cambridge market is expected to finish 2011 at
an
occupancy rate of 77 percent, just shy of its historic high of 78
percent. Strong convention demand coupled
with
continued growth in corporate and leisure demand is projected to push
occupancy
to 78 percent in 2012. “The increased
demand on top of
already strong market occupancy will result in significant compression
that
will push demand out to the suburban market and help operators to
increase room
rates,” according to Rachel Roginsky, Principal of Pinnacle Advisory
Group and
head of its Boston Office. Corporate
travel planners are
already bracing for significant growth in average rates for 2012 in the
Boston/Cambridge market. Hotel
executives surveyed by Pinnacle Advisory Group indicated that they
expected
corporate negotiated rates to increase by between 6 and 10 percent. Average rate growth in the group segment is
expected to be lower as much of that business was negotiated during
weaker
market conditions. Average rate growth
in the leisure segment is expected to exceed 10 percent as operators
capitalize
on the anticipated strong demand. In
total, Pinnacle is projecting that the average daily rate for the
Boston/Cambridge market will grow by 9.0 percent. The occupancy
rate for the
Suburban Boston market is forecasted to finish 2011 at 66 percent, up
from 64
percent in 2010. Compression from the
Boston/Cambridge market coupled with increased corporate demand is
expected to
help the market grow to 68 percent in 2012.
The strong demand is expected to be accompanied by rate
growth of 6.0
percent resulting in RevPAR growth of 9.2 percent. Pinnacle Advisory Group (www.pinnacle-advisory.com) is a national, full-service, boutique consulting firm headquartered in Boston. The firm was founded in 1991 and is composed of seasoned professionals – most with more than 20 years experience in the industry. Pinnacle Advisory Group provides a range of services to the hospitality industry including market due diligence, appraisal, asset management, and litigation support. The firm has offices in Boston, New York, and South Florida, however its work spans the globe. |
Contact:
Rachel Roginsky
Principal Pinnacle Advisory Group 164 Canal Street Boston, MA 02114 617-722-9916 [email protected] |