News for the Hospitality Executive
Barry Brown, Regional Director of Sales and Marketing at Del
MCLEAN, VA (Aug. 31, 2011) – In the presence of some of the industry’s most savvy marketers at this year’s Resort Marketing Strategy Conference, the Hospitality Sales & Marketing Association International (HSMAI) named Barry Brown, regional director of sales and marketing for the Del Coronado and La Costa Resort & Spa, the 2011 Resort Marketer of the Year. The award, presented by HSMAI and LivingSocial, was awarded to Brown for exemplifying the highest degree of excellence and commitment to the hospitality industry.
Among his many achievements, Brown infiltrated the market with creative and effective promotions and sales blitzes to successfully combat the recession and corresponding revenue threats. Brown is also an active pillar of the hospitality professional community and has been a member of the HSMAI Resort Advisory Council, as well as the HSMAI Resort Best Practices Leadership team for more than five years.
“Barry epitomizes what HSMAI and LivingSocial were looking for in this year’s Resort Marketer of the Year,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “In addition to his professional achievements, innovative strategies and revenue generating tactics, Barry is active in the hospitality community and is viewed as a strong leader by colleagues at all career levels.”
Nominations for this year’s Resort Marketer of the Year were based on local HSMAI chapters and the industry at large and were chosen by a panel of experts consisting of HSMAI board members and various other resort marketing executives.
The HSMAI Resort Marketing Strategy Conference at the Royal Palms Resort & Spa in Phoenix, Ariz., gave attendees the chance to network with other professionals in their field while receiving insight on the latest trends and practices for resort marketing. The interactive program featured keynote speakers, Henry H. Harteveldt, vice president and principal analyst of Forrester Research, Inc., on the evolving digital landscape and Rick Garlick, senior director of consulting and strategic implementation for Maritz Research, who addressed research and strategy for creating stronger guest loyalty. Conference Silver Partners included Cendyn, Digital Alchemy, ResortPort by Passport Online, STR, TIG Global, and Travelzoo.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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