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Amadeus to Showcase the Evolution of Corporate Travel Innovation for Amadeus One and More at 2011 GBTA Conference

Line-up includes educational sessions, sponsored activities and demos focused on the Amadeus One solutions suite, IT consulting services and future-focused technologies

August 11, 2011 - Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announced it will be showcasing the continued evolution of innovation in corporate travel at this year's Global Business Travel Association (GBTA) International Conference and Exposition in Denver, August 21-24.

"At Amadeus, technology innovation defines us-it's the core of our DNA. So we are excited to feature at this year's GBTA conference the continued evolution of Amadeus One – present, planned, and future – which is key to our ongoing focus in serving the unique needs of the corporate travel marketplace, especially in North America," said Vic Pynn, Executive Vice President, who heads up Amadeus' corporate travel efforts in the Americas.

Amadeus continues to deliver on its commitment to the marketplace, Pynn said, with the Amadeus One solutions suite, including its flagship agency desktop available to U.S. corporate travel agencies since January of this year. Now the evolution continues with a preview of new features and enhancements scheduled for rollout in the coming months, as well as future-focused technologies on the drawing board.

The Amadeus Hospitality Suite

Once again at GBTA, Amadeus will host a hospitality suite showcasing to the corporate travel industry its Amadeus One suite of solutions and consulting services as well as the best technologies of today and tomorrow. This year Amadeus will feature:

Amadeus Innovation Here and Now
Amadeus will be featuring innovative technology products and consulting services available today as part of its Amadeus One solutions suite portfolio. Highlighted will be new features and enhancements to its flagship offering, the Amadeus One desktop. In addition, Amadeus will be featuring current products such as the Amadeus One Open Profile Suite and Amadeus e-Travel Management.

Amadeus' Vision for Evolution
Amadeus will also preview new, soon-to-launch tools and enhancements coming to the Amadeus One portfolio and designed to deliver greater customization, efficiency, productivity and profits for travel management companies. New and expanding offerings include Amadeus One Integrated Partners, Amadeus One Service Fees and the Amadeus One Widget Framework.

Amadeus Innovation Labs
New this year in the Amadeus hospitality suite is the Amadeus Innovation Labs area where guests can see and experience firsthand the future-focused Amadeus One product concepts and technologies under consideration. Concepts available for a "test drive" include: the Amadeus One Unused Value Tracking, Door to Door Prototype, TMC Portal Prototype and the Amadeus One Integrated Mid & Back Office.

[Note: All Amadeus One demos are by appointment only in the Amadeus Hospitality Suite. Please send requests to [email protected].]

Educational Session

Monday, August 22, 10:15 a.m. – 11:15 a.m., Session MB-18
"Direct Connect: The Hot Seat"
Dwayne Ingram, Executive Vice President of the Amadeus Airline Group for the Americas region, participates in this provocative session tackling one of the industry's hottest topics: direct connect. Presented by the GBTA Aviation Committee and the GBTA Technology Committee, Ingram joins industry executives fromSolutionz Group,DSX,Booz Allen Hamilton and Delta Airlines to discuss where direct connect is headed and potential strategic implications for travel buyers, travel management companies, GDSs and the airlines.

Sponsored Activities

Wednesday, August 24, 1:30 p.m. – 3:00 p.m., General Session
Sean Penn, keynote lunch speaker
Amadeus is pleased to be a three-year Prime Sponsor of the GBTA conference, including this year's sponsorship of headline speaker, Sean Penn, Oscar-winning film actor and humanitarian. In addition to his significant achievements in acting and directing, Penn's humanitarian work has found him most recently focused on the dire needs of earthquake-ravaged Haiti. In January 2010, Penn founded the J/P Haitian Relief Organization which focuses on debris removal, medical aid, protection and re-location. Pynn, who heads up the region's current charitable initiative to build an orphanage in Haiti, will provide opening remarks followed by an onstage interview with Penn.

"We look forward to again bringing new and compelling initiatives and insight to the corporate travel marketplace during this year's GBTA conference," said Pynn. "At Amadeus, our goal as a technology partner and provider is to enable our customers to seamlessly meet and stay ahead of new marketplace requirements, from point-of-sale to point-of-service, to assure their business is optimally efficient, effective and successful."

For more information on Amadeus IT solutions and services for the corporate travel marketplace, visit www.amadeus.com/businesstravelIT, contact [email protected], 1-866-AMADEUS, or an Amadeus sales representative.

About Amadeus
Amadeus
is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travelers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organizations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC". For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs over 10,130 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com. To visit the Amadeus Investor Relations center please go to www.investors.amadeus.com.


Contact:

Christian Munson
Phone: 804 675 8151
Email: [email protected]

or

Debbie Iannaci
 Director, Public Relations
Amadeus North America
Tel: 305-499-6448
Email: [email protected]
www.amadeus.com/us/us.html


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