SAN DIEGO, CA—May 17, 2011—Fighting bed bugs is a backroom topic, a cost of doing business, and a daily concern for every hotel director of marketing who monitors social networking sites for hotel reviews.  But with the high cost of eradication and potential impact on hotel reputation, it’s time to bring bedding protection out of the shadows and into full view.    Today marks the launch of SkyBlue™, a new company founded to deliver the world’s first high-performance, fashion-conscious protective bedding technology— expressly designed for the global hospitality and retail markets.

SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs as well as stains and liquids in an attractive streamlined encasement style that enhances the look of any guestroom.  The DreamTec line includes a selection of designer quality fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. Plus, its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape, along with bite-proof protection.
 
“DreamTec is more than the most advanced technology for protecting your bedding investment, including the mattress, box spring, and pillows,” said Petra Michael, SkyBlue founder and CEO. “It’s an entirely new category of bedding that combines protection with design in a more practical and creative way than ever before–by making the protective encasement a functional design element of the hotel guestroom.  Bed bug protection has never looked so good!”

Michael (formerly Minoff) is a well-known, well-published expert on protective bedding.  While a contractor for a leading bedding protection company, she conceptualized the encasement innovation and was credited with being instrumental in the design and development of the world’s first scientifically proven bed bug isolation and control device.  Her expertise in biology and chemistry, along with training in textile design, enabled her to create the next generation solution that combines performance with style in an encasement designed exclusively for hoteliers and retailers worldwide.
 
DreamTec’s designer bedding protection performs a dual role, delivering cost savings and value for hotels from an operations and design perspective. For hotel owners and operators, DreamTec’s zip top mattress encasement saves housekeeping labor and natural resources with an easy to handle top cover.  It can be quickly removed by one staff member and uses less energy to wash compared to a full cover.  Plus, the Nanotex- enhanced fabric, licensed through Standard Fiber™, is comfortable and breathable, compared to other popular “noisy” or “hot” encasements.  As a result, guests have a relaxing sleep experience.  From a hotel design perspective, DreamTec’s fitted cap box spring encasements provide a stylish alternative, while achieving guestroom brand standards for bedding ensembles at a lower cost than traditional bed skirts. Hotel owners and operators can achieve both protection and design requirements—with up to 50% savings--with one product, the DreamTec encasement.

DreamTec will be available this summer through select global licensees and distributors in a range of styles and configurations, and in a wide selection of textile materials and colors. 

Michael is introducing the DreamTec line to the hotel industry at the 2011 HD Expo & Conference in Las Vegas on May 18 - 20 in the Standard Fiber booth #3763.
 
About SkyBlue LLC
Founded by Petra Michael, SkyBlue™ is the world’s first company dedicated to the design and development of stylized protective bedding encasements that safeguard your bedding investment and enhance the visual appeal of the bed. Its DreamTec™ product line, featuring patent-pending BB-Lock™ technology and Nanotex® treated top-of-the-bed textiles, provides an impenetrable barrier that protects mattresses, box springs and pillows from bed bugs, while resisting fluids and releasing stains.  DreamTec™ encasements come in a range of styles and colors designed to fit the needs of consumer and wholesale channels, including designs for Green, LEED and Sustainable requirements.  For more information, visit www.skybluetextiles.com or follow Petra Michael on www.twitter.com/QueenofBedBugs.

DreamTec and BB-Lock are trademarks of SkyBlue LLC.