 DALLAS (May 16, 2011) – Hard Rock
International has chosen ReviewAnalyst
LLC to monitor its social media presence and customer reviews
across a
multitude of travel, review and social forums. ReviewAnalyst will
monitor data
for Hard Rock International including Cafe and Hotel properties,
marking ReviewAnalyst’s
initial launch into the restaurant market.
As social media and consumer reviews continue to play an ever-increasing role in the consumer decision making process, monitoring and reviewing online interactions have become imperative for businesses worldwide. Hard Rock International’s choice of ReviewAnalyst allows the internationally-renowned brand to safeguard its image in markets around the world, said Mike Wylie, president of ReviewAnalyst. “We have been working with the Hard Rock Hotels portfolio for more than a year now, and are very excited to expand our services to include Hard Rock Cafe properties,” said Wylie. “Our social media monitoring tool will help Hard Rock International track public perception of their brand and individual locations so they can quickly address any potential problems or capitalize on opportunities.” ReviewAnalyst evaluates the major social media networks, including Facebook, Twitter, YouTube, Flickr and FourSquare, as well as many travel and review sites, for user-generated content pertaining to a particular brand or location. By tracking customer interactions over all of the key social media networks, customers receive a comprehensive overview of their brand perception, allowing vigilant companies to identify their strengths and weaknesses. “As an internationally-recognized brand, it is imperative that we keep a watchful eye on our customer’s opinions,” said Kim Matlock, senior director, digital and consumer related marketing for Hard Rock International. “We trust that ReviewAnalyst’s depth and experience in this specialized area will be invaluable to our business.” While ReviewAnalyst initially focused on the hotel industry, Wylie believes that the social media monitoring tool will work effectively for other industries as well, such as Hard Rock International’s restaurant properties. “If any type of business has an online presence, it’s essential to know what people are saying about their brand,” said Wylie. About ReviewAnalyst LLC ReviewAnalyst LLC is an online social media monitoring tool originally developed by Standing Dog Interactive. ReviewAnalyst is a TripAdvisor Authorized Partner, and provides services to more than 2,000 brands, management companies and individual hotels, including Starwood, Marriott, and Hard Rock International. For more information, visit www.reviewanalyst.com. About Hard Rock International With a total of 163 venues in 50 countries, including 126 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com. |