Hotel Online 
News for the Hospitality Executive


advertisement 

   

Corporation for Travel Promotion CEO, Jim Evans, Pledges Strong Collaboration
with Partners to Achieve Maximum Return on Investment at International Pow Wow

 

SAN FRANCISCO, CA - May 25, 2011 - Corporation for Travel Promotion (CTP) CEO Jim Evans made his debut before international media on-site at U.S. Travel Association's International Pow Wow on Tuesday.  During the press conference, Evans pledged to have marketing plans in place by the fall and to work in collaboration with partners from around the country and the world.
 
"There are many programs and assets that exist within the United States and abroad that employ great talent within our industry, and the CTP plans to utilize these capabilities to enhance our first-ever nationally coordinated marketing program and achieve the highest possible return on our investment," said Evans.  "We look forward to working with all of our stakeholders including the states, destinations, companies, Visit USA, See America and Discover America Committees, as they are the experts in this field."
 
During his appearance before the media, Evans outlined three priorities that he is focused on in his first days as CEO:
  • Building a world-class organization by hiring top talent in marketing, sales, partnerships and operations;
  • Developing a marketing strategy that will achieve high return on investment for the industry and the country; and
  • Creating a program for securing financial participation that contributes real and measurable value to supporters.
On Monday, Evans made his first public address to the industry during a standing-room only public Board of Directors meeting.  He later spoke live before the entire Pow Wow delegation during Monday's luncheon event, reiterating the same messages.
 
Evans said that the marketing plan is not yet in place and that research on the opportunities for success are being evaluated.  Further, he stated that key U.S. mainstay markets, including countries in Western Europe, will be part of the program, even as emerging markets are being considered as well.
 
"It is an exciting time for the travel and tourism industry, for our country and for me personally as the challenge of promoting the United States will require great skill, creativity and dedication to build a program that brings billions in new spending and millions of jobs to the U.S. economy," said Evans.  "Having been on the job just a few days, I can tell you that I am energized and anxious to begin this important task."
 
The Corporation for Travel Promotion is a non-profit corporation created by Congress for the purpose of promoting foreign leisure, business and scholarly travel to the United States and maximizing the economic and social benefits of that travel for communities across the country.  For more information about the Corporation for Travel Promotion, please visit  www.CorporationForTravelPromotion.com.
 


Contact: 

Addie Downing
973.727.2941
adowning@highlanterngroup.com


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here


 
To Learn More About Your News Being Published on Hotel-Online Inquire Here

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.