Hotel Online
News for the Hospitality Executive

.


Libra OnDemand Keeps Sales Flowing At Historic Basin Harbor Hotel

More than just a cutting-edge CRM solution, Libra OnDemand enables nimble,
efficient guest communications and sales management.



Celebration, Fla. — May 24, 2011 — Management at Vermont’s historic Basin Harbor Club hotel had a sense that Libra OnDemand was more than just another customer relationship management technology, but they could not have predicted that just six months after implementation the system would be playing a central role in keeping the property running smoothly.

When severe flooding of the adjacent Lake Champlain closed many surrounding roads and put Basin Harbor in danger of losing key group business, the hotel turned to Libra OnDemand and its comprehensive Hospitality Management System for a complete 360-degree view of its customer base. Using Libra OnDemand’s integrated email marketing functionality in conjunction with its group sales management module, the hotel was able to efficiently and effectively communicate with guests.
 
“We were at risk of losing lots of business, but as soon as the flooding hit we used Libra to let our guests know that we’re open and ready to go,” says Brian Goodyear, Basin Harbor’s director of engineering and technical services. “We were able to quickly send out detour directions and to figure out what incentives and offers we needed to send to guests to keep them coming. Libra helped us communicate proactively to keep the flood from getting ahead of a successful season.”
 
Libra OnDemand is a leading Software-as-a-Service (SaaS) provider of hospitality solutions that are natively built using Cloud technologies, and while its flagship Hospitality Management System is best known for its cutting-edge CRM and guest analytics capabilities, hotels like Basin Harbor are taking advantage of its integrated sales and marketing tools. “It is our sales and catering software, period,” Goodyear says. “It is what we use to manage our sales inquiries, proposals, bookings, contracts, banquet event orders, menus, everything. Libra OnDemand is entirely how we manage the group sales portion of our business.”
 
Before implementing Libra OnDemand last year, Basin Harbor’s core software platforms—property management system, CRM and sales and catering management—existed separate from one another, with virtually no interplay between them. Goodyear likened them to three “islands” of information. “Now, the islands have become a single Cloud,” he says. “With Libra, we know when we’re dealing with the same person in a group setting versus as an individual guest. It’s extraordinarily helpful to know their preferences and information when they’re bringing a large group to us.”
 
And because Libra OnDemand is built on the backbone of myriad Cloud-based technologies, the applications available to be integrated with the system are virtually endless. “Usually you’re constrained by the technology, especially sales software, but not Libra,” Goodyear says. “In fact, this product constantly pushes us to always find new creative and better ways to run our business.”
 
Libra OnDemand provides a comprehensive, flexible, secure and affordable solution that streamlines and automates the way customer interactions are managed. Accessed through any web browser, Libra OnDemand requires no upfront capital investment, has no hidden technology costs and charges no fees for ongoing basic maintenance and support.
 
For more information, please contact Libra OnDemand CEO Gregg Hopkins at ghopkins@libraondemand.com, or visit www.libraondemand.com.

About Libra OnDemand
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of affordable, easy to use, web-based applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.

Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email: adam@planapr.com.

.
Contact:

Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
ghopkins@libraondemand.com 
 
Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901
adam@planapr.com

.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Libra OnDemand’s Cloud Continues To Grow; Cutting-edge hospitality technology solution enters new markets with major gaming industry implementations and upcoming Middle East expansion / May 2011

Libra OnDemand Makes It Even Easier For Hotels To Achieve Success In 2011; Leading SaaS provider of hospitality technology solutions announces expanded product offerings and flexible pricing options / January 2011

Libra OnDemand Earns Prestigious Hospitality Operations Technology Award From Casino Enterprise Management; Cloud-based CRM solution honored in leading gaming industry magazine’s inaugural technology award competition / November 2010

FORECAST: Cloudy in New York City, as Libra OnDemand Showcases Award-Winning SaaS CRM Solution at IH/M&RS; Industry-leading CRM provider to demonstrate how their cloud-based suite of Force.com applications saves time and money for hotel clients around the globe / November 2010

Social Networking Tool Makes Collaboration Easy For Libra OnDemand Users; Salesforce.com’s Chatter, embedded in Libra OnDemand, boosts CRM efficiency and improves internal communication / October 2010

Libra OnDemand Powers Loyalty Website for Premier Hotels; Leading SaaS CRM solution provides tools to enhance guest relationships / September 2010

Libra OnDemand Announces Two Key Appointments; Leading hospitality CRM company continues growth with addition of Customer Success Manager, Account Executive / August 2010

Libra OnDemand’s Cloud Platform Keeps Sales Bubbling At Miracle Springs Resort; Luxury California convention center resort credits Web-based scheduling application with saving time, closing deals. / July 2010

CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of Force.com applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Force.com Platform; New Libra OnDemand Web site leverages the power of Force.com to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of Salesforce.com / March 2010

Libra OnDemand Selected as Finalist in Force.com Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the salesforce.com platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the salesforce.com platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009
...
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.