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Global Hotel Leader Implements EZYield's 1-way Reservation Delivery
Solution to Streamline Online Reservations


FRHI Holdings Limited integrates CRS with existing Channel Management partner
for delivery of online reservations and maximum booking efficiencies.



Winter Springs, Fla. — May 31, 2011 — EZYield, the originator of automated online channel management solutions for the worldwide hospitality industry, today announced that FRHI Holdings Limited (FRHI), a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands, has implemented its reservation delivery solution across its worldwide portfolio.
 
The hotel company has long employed EZYield’s industry-leading channel management solution to streamline the distribution of rates and inventory across its contracted online channels. In May, FRHI began deploying EZYield’s integrated reservations delivery solution to connect to its Micros® OPERA central reservations system, which supports its branded properties worldwide. The implementation allows FRHI to integrate EZYield’s automated reservation delivery solution into its existing distribution platform, providing seamless connectivity between the CRS and online distribution channels.

The resulting integrated solution allows hoteliers to manage rates, availability and inventory from a central access point for widespread distribution to OTAs and other third-party channels. Detailed booking information is transferred securely from the CRS to the property’s PMS, eliminating the need for manual data entry or management.

EZYield’s reservation delivery solution is compatible with most major CRSs and PMSs in use today, and allows hoteliers to manage multiple distribution channels with optimal control and accuracy.

“Our strategy is to provide automated electronic distribution and processing for any demand channel partner that our hotels employ,” says Doug Carr, executive director of distribution for FRHI. “Implementing EZYield’s integrated reservation delivery solution into our existing channel management system was a logical next step toward growing our global distribution network. We have had great success with EZYield’s flagship channel management solution, and we are confident that the newly integrated solution will make our distribution even more streamlined and efficient.”

FRHI’s portfolio-wide implementation of an expanded EZYield solution is a high-profile example of a growing trend that the technology provider has seen among its global clientele. Best known for its industry-leading channel management system, EZYield’s integrated connectivity solutions are gaining popularity as hotel companies seek out ways to streamline the entire booking process, from initial distribution and yield management through to reservations processing.

“The strengthening of EZYield’s partnership with FRHI is further evidence of the tremendous value, both in terms of revenue and in operational efficiency, which our newly released integration solutions provide to our hotel partners around the world,” says Jennifer Ranno, EZYield’s vice president of global sales and marketing. “We are honored that they have entrusted us in their strategic initiative of streamlining the reservation process.”

For more information, contact EZYield sales at +1.407.629.0900, e-mail sales@ezyield.com, or visit www.ezyield.com .  
 
About Fairmont Raffles Hotels International
FRHI Holdings Limited is a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.frhi.com.  
 
About EZYield | Since revolutionizing the global hospitality industry in 2002 with the world’s first automated channel management technology, EZYield has become the undisputed leader in online distribution and integrated connectivity solutions. Today, more than 3,700 hotels in 96 countries utilize EZYield’s cloud-based channel management solution to streamline the distribution of rates and inventory to over 600 channels in multiple languages and currencies, consistently providing Level 1 PCI-Certified security and the highest yielding accuracy in the industry. EZYield’s innovative suite of web-based, mobile friendly solutions also includes website booking capabilities and integrated hotel reservation solutions. EZYield maintains regional offices in Asia Pacific, Europe, and the Americas, providing continuous customer support to their clients around the world. For more information please contact sales@ezyield.com or visit www.ezyield.com.

Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A Public Relations & Marketing, Inc.  Phone: 708.386.1901 or e-mail: adam@planapr.com  

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Contact:
 
Jessica Mantler, Global Marketing
 EZYield
jmantler@ezyield.com
Tel: +1.407.629.0900
 
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
andrea@planapr.com
Tel: +1.407.905.0608

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