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Choice Hotels Promotes Erich Hoefer to Vice President,
Corporate Development and Innovation



SILVER SPRING, Md., May 5, 2011--Choice Hotels International, Inc. (NYSE: CHH) today announced that it has promoted Erich Hoefer to vice president, corporate development and innovation. Mr. Hoefer will continue to report to Patrick Pacious, executive vice president, global strategy, distribution and technology.

In his new position, Mr. Hoefer will lead the company's efforts to develop new business opportunities. A key part of Mr. Hoefer's expanded role is to look at opportunities to expand the organization's distribution platform with new business models, develop new markets for Choice Hotels products, as well as identify avenues to leverage its assets for potential monetization opportunities.

"I am confident that Erich's vision and leadership skills will position the company to take full advantage of the vast potential that lies ahead," said Pacious. "I, along with the other members of our organization's executive team, have a great deal of respect for Erich's ability to develop relationships and his broad understanding of our business. These skills, along with his outstanding background, will serve us well as he leads our efforts to expand our company's reach and business opportunities."

Mr. Hoefer joined Choice Hotels in 2003 as manager of strategic planning and later served as the brand manager for the Quality brand. In his most recent position as senior director, corporate development and innovation, Mr. Hoefer has been instrumental in identifying new relationships and partners that have successfully expanded the company's existing distribution platform and supported its international growth strategy.

Prior to joining Choice Hotels, Mr. Hoefer held various strategy and management roles at the American Forest & Paper Association. He holds a MBA degree in finance, strategy, and technology from the Kellogg School of Management at Northwestern University and a BSFS degree in international finance and commerce from Georgetown University.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2011, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and approximately 100 hotels, representing approximately 8,400 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.
Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collectionare proprietary trademarks and service marks of Choice Hotels International.
 
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Contact: 

Rocco Loverro
+1-301-592-6719
rocco_loverro@choicehotels.com



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Also See: Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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