News for the Hospitality Executive
HERNDON, VA, May 18, 2011 – BridgeStreet®,
the leading international provider of residences, serviced apartments
and suites, today announced the appointment of Colin Sanderson as
Senior Vice President of Sales in the Americas. In this role, Mr.
responsible for overseeing the regional sales strategy and team while
on value that translates into long-term revenue growth.
“I am pleased to welcome Colin to lead our sales efforts in the Americas region,” said Sean Worker, chief executive officer. “His strong combination of visionary leadership, experience, and skill is an important addition to BridgeStreet’s management team and will support our continuing efforts to deliver exceptional service to our clients.”
Mr. Sanderson has over 20 years of experience in sales leadership roles within the hospitality industry. His achievements have been associated with a diverse group of assets, including franchise, independent and resort hotels nationwide. Throughout his career, he has shown the ability to quickly analyze sales and marketing teams' effectiveness and to implement strategies that reflect the sales teams' strengths and market conditions.
He most recently served as Vice President of Sales for Hostmark Hospitality Group, where he created a spirited sales culture that resulted in impressive revenue growth for the organization. Prior to that, Sanderson successfully built and led sales and marketing teams at Kokua Hospitality, Interstate Hotels and Resorts, InterContinental Hotels Group, and Bristol Hotels and Resorts. Colin attended the University of Denver and graduated with a B.S.B.A. degree in Hotel and Restaurant Management.
Commenting on his appointment, Mr. Sanderson said, "I am very excited to be a part of the BridgeStreet team. The company has a well-regarded customer base and has trusted relationships with its clients. It is also a company that has shown a great capacity for innovation and thought leadership within the industry. I look forward to the opportunity to assist in advancing BridgeStreet to its next phase of growth.”
The BridgeStreet brand is a leader in distribution, offering 20,000 apartments in its worldwide network. The company is the recipient of major industry awards including, Company Member of the Year from the Corporate Housing Provider Association (CHPA) and the 2011 Business Travel Award for Best Serviced Apartment Provider.
BridgeStreet is the leading global provider of fully furnished residences, serviced apartments and suites for travelers looking for a hotel alternative. BridgeStreet’s 5-star Residences, 4-star Serviced Apartments and 3-star Suites combine the best of apartment living with a variety of service packages to offer guests more choices based on their lifestyle and budget. An award winner both in the Americas and EMEA, BridgeStreet is widely recognized for its uncompromising standards of quality, comfort and service. For more information about the company or to learn more about how BridgeStreet is making guests and clients Feel connected™, visit www.bridgestreet.com.
+01 813 909 2445
Wins Coveted Company of the Year Award / March 2011
Appoints Sabina Giese to Expand its European Presence / March 2011