Houston, Texas (June 2011) – Houston, TX-based
Whiteboard
Labs, a technology innovator for the travel industry and Austin,
TX-based
FeedMagnet announced their alliance to bring FeedMagnet’s social
curation
technology to hotels around the world.
Whiteboard Labs will be using the technology to power Telltales™, a new
offering that will allow hotels to integrate social content from a
variety of
social channels (YouTube, Twitter, Facebook, Foursquare, Flickr,
Instagram,
etc) into their websites and marketing programs. Whiteboard Labs
will also integrate the
technology into its Internet Booking Engine to improve conversion rates
by
presenting relevant Social Proof
to
potential guests. Social
Proof is the unsolicited testimonial, the positive
mention of a brand on a social channel. It’s the post that says “..this
hotel
rocks!! Don’t want to leave!”. It adds dimension to a rating and review
and can
build the confidence and excitement needed at the point of decision
during the
booking process. The New Telltales™ powered by FeedMagnet offering will allow hotels to integrate into one simple product three potentially tedious processes: 1. Aggregate content from any source, 2. Filter/Moderate/Curate that content, and 3. Display it in multiple rich, unique, and customized ways without compromising brand integrity. For more information contact Drew Rosser at Whiteboard Labs ([email protected])About Whiteboard Labs  Whiteboard Labs is
a Houston-based web and application development shop with an
international
office in Shanghai, China. The firm is a Conversion Technology provider
with
over 15 years of experience with a primary focus in travel and
hospitality. Founded in 1994, Whiteboard
Labs is a recognized leader and pioneer in the development of Rich
Internet
Applications. Aside from developing
RIAs, Whiteboard Labs has created numerous websites and custom
applications for
clients around the world. Its award-winning work has been covered in
many
magazines, books, articles, white papers and other presentations.
Some of the company’s conversion technologies
include MotionNotes, a video messaging platform; SpaLinx, a spa
management and
appointment booking application; and Windsurfer, a state-of-the-art
central reservation
system. www.whiteboardlabs.com
www.spalinx.com www.motionnotes.com
About FeedMagnet FeedMagnet (www.feedmagnet.com) is a pioneer in social media aggregation whose clients include Sundance Channel, Logitech, Kendall-Jackson, WE tv, and many more. By creating embedded widgets, social press rooms, microsites, and brand fan pages that can be used on the web, displayed at events, or shared via mobile devices, FeedMagnet allows companies to capture the best social content about their brand and integrate social proof into their marketing program. |