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Whiteboard Labs Innovations in Hospitality Technology Cover Wide Spectrum


Houston, Texas (June 2011) – Whiteboard Labs continues to live up to its commitment to technology innovation in the hotel industry.  This year, the Houston-based company has released a series of cutting-edge offerings covering a wide range of areas:

Responsive Design

When it comes to Web sites and Internet Booking Engines, it is critical to deliver the best experience possible given a user’s device and respective screen resolution.  Instead of designing for the lowest common denominator, Whiteboard Labs designs layouts that are flexible or “responsive” in that



they expand to fill larger screens with bigger photos, videos, etc.  As the user enlarges the browser window, some elements will expand; conversely when the browser size is reduced, certain elements contract.  Minimums are set so that the booking engine or web sites are still usable for the smaller screen sizes, but they become spectacular on the larger screens.  This also ensures that web sites and booking engines work on all platforms: mobile, tablets, and desktop browsers.

Social Media

  • Facebook:  Whiteboard Labs has released a version of its booking engine that allows guests to complete the entire booking process without leaving the Facebook page.  The Windsurfer CRS also provides the capability of reporting and tracking this new sub-channel for web bookings.
  • Social Proof:  Telltales™, Powered by FeedMagnet allows hotels to gather, curate and display social content to bring Social Proof to their marketing efforts, including the booking process.
QR Codes
Whiteboard Labs offers hoteliers a powerful and flexible way to capitalize on the power of video and the versatility of QR codes to connect the physical and digital worlds.  Using QR codes and MotionNotes, a video delivery platform developed by Whiteboard Labs for the travel industry, hotels can “connect” specific video messages to enhance print ads, menus, training manuals, on-property tours, and other non-digital efforts.



Data Visualization for Mobile Users

Whiteboard Labs enhances the Windsurfer CRS user experience by supporting the central reporting sections with an ever growing suite of native mobile apps for iPhone and iPad (Android coming soon) that feature more interactive graphs and reports where the user can manipulate the data set with touch gestures and the hotelier has access to critical data on the go.  Look for continued development in data visualization for Windsurfer from Whiteboard Labs



About Whiteboard Labs

Whiteboard Labs is a Houston-based web and application development shop with an international office in Shanghai, China. The firm is a Conversion Technology provider with over 15 years of experience with a strong focus in travel and hospitality.  Founded in 1994, Whiteboard Labs is a recognized leader and pioneer in the development of Rich Internet Applications.  Aside from developing RIAs, Whiteboard Labs has created numerous websites and custom applications for clients around the world. Its award-winning work has been covered in many magazines, books, articles, white papers and other presentations.  Some of the company’s conversion technologies include MotionNotes, a video messaging platform; SpaLinx, a spa management and appointment booking application; and Windsurfer, a state-of-the-art central reservation system.  www.whiteboardlabs.com  www.spalinx.com  www.motionnotes.com
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Contact:

Drew Rosser
drew@whiteboardlabs.com
T. 713.333.9944 ext. 105


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Also See: Whiteboard Labs Introduces Telltales™, Powered by FeedMagnet / June 2011

Centerstone Hotels Selects Whiteboard Labs for CRS and GDS Connectivity, Support / June 2011

Whiteboard Labs Offers Hotels a Powerful Combination: QR Codes and Video / March 2011

Whiteboard Labs Releases A Native iPhone App for Their WindsurferCRS / December 2010

Whiteboard Labs Web Site Re-Design Of The Prestigious Lake Placid Lodge under the category 'Travel/Tourism', has won the IMA Best in Class Award / September 2010

Whiteboard Labs Releases iPad Version of The Ultimate Booking Experience (TUBE) / August 2010

Whiteboard Labs Launches Their New CRS Windsurfer and T.U.B.E The Ultimate Booking Experience / May 2010

Whiteboard Labs Jumps Into Mobile Site Development for Hotels / October 2009

Whiteboard Labs Taps TurnHere to Power MotionNotes with Video / September 2009

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