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Sheraton New York Hotel and Towers Completes Phase One
of $150 Million Renovation

Largest Redesign Project in Hotel History

NEW YORK--June 21, 2011--The Sheraton New York Hotel and Towers (www.sheraton.com/newyork), one of New York City’s largest and most legendary hotels, announced today the completion of phase one of its $150 million renovation. During the first phase of the renovation, Sheraton’s flagship property completely renovated and expanded the size of 1,080 guest rooms and grand suites, added a state-of-the-art Cisco TelePresence™ Suite, and redesigned its Sheraton Club Lounge.

“As one of New York’s prominent landmarks, it is essential for us to provide the best accommodations and experience possible for both business and leisure travelers,” said Kai Fischer, director of sales and marketing, Sheraton New York Hotel and Towers. “Exceptional guest service and superior location in the heart of the city, combined with our new customized design details, larger guestrooms and renovated dining spaces make us the premier option for those visiting Manhattan.”

The hotel’s multi-million dollar renovation project is part of Sheraton Hotels & Resorts ongoing commitment to enhance its global portfolio and is one of several landmark Sheraton hotels that will launch a large-scale renovation project this year. The New York property, whose renovation design is being led by internationally-renowned Wilson Associates, will begin phase two of the redesign in December 2011. The second phase, which is expected to be finished in April 2012, includes updates to remaining guest rooms.

“This transformation is the largest renovation project in the history of the hotel,” said Mark Sanders, general manager. “We look forward to sharing the updated spaces, including guestrooms, the new TelePresence Suite and revamped Club Lounge with our visitors.”

Guestroom Transformed – Larger rooms feature Modern Design

Following the completed renovation, all guestrooms and suites will be larger and will feature a fresh look with rich colors, graphic patterns and clean lines, inspired by Sheraton’s new brand design. Additional features include:
  • Sleek, low credenzas and wall-mounted flat panel televisions, allowing guests to easily store luggage on top of and below the furniture
  • All-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria
  • New convenience power outlets at the base of all decorative lighting
  • Mini-bar units built into the wall offering coffee service
  • Completely renovated bathrooms, some with walk-in showers
  • Chaise lounge chairs, which convert into a bed
  • Energy efficient, state of the art four-pipe HVAC system which allows guests to control the thermostat their room, providing personalized comfort regardless of the season
  • Technologically-enabled guestrooms featuring a wired and wireless Internet platform and radio frequency identification locks
Introducing Sheraton Fitness Programmed by Core© Performance

As part of the multi-million dollar make-over the Sheraton New York now features the Sheraton brand’s signature fitness offering – Sheraton Fitness Programmed by Core Performance. Core Performance, developed by Athletes’ Performance, the global leader in performance training, nutrition, and physical therapy and Sheraton partnered to create customized training and nutrition programs for travelers. The hotel’s completely renovated fitness experience was designed exclusively for Sheraton guests and is derived from the same training methodology used by professional athletes. The program helps travelers train and eat healthy while on the road, as well as refresh, recharge and refocus their minds and bodies.

A Lounge with a View

The completely transformed Sheraton Club Lounge, which offers spectacular views from its 44th floor post, now features chic design elements and is a perfect spot for business or leisure travelers looking to unwind and indulge. Additional amenities include:
  • Expanded seating capacity, including counter height seating
  • 24-hour guest access, with coffee and Espresso station
  • Complimentary breakfast and evening hors d’oeuvres
  • Five televisions, including two personal TVs at tables adjacent to the bar
  • Integrated business center with three computers and a printer
Global Business with Local Convenience

Adding to the hotel’s 60,000 square feet of flexible meeting space, the Sheraton now boasts an ultra high-tech Cisco TelePresence Suite, providing global business communication options with the convenience of a local meeting space. The technology offers:
  • A video conferencing environment that feels like everyone is sitting in the same room
  • Ultra high-definition video and audio relay
  • Participants can speak to one another with true-to-life gestures and voice levels and utilize the suite’s technology to share various types of content
  • Fully-secure network connections
The 50-story, full service hotel is owned by Host Hotels & Resorts, Inc. and currently offers 1,781 guest rooms including: Traditional Guest Rooms, Superior Rooms, Executive Suites, Sheraton Club Suites, Penthouse Suite and Presidential Suite. The Sheraton New York also features the signature offerings of the brand’s recent $6 billion revitalization effort including the Link@SheratonSM experienced with Microsoft®, Link Cafe and Club Lounge with dramatic views of midtown Manhattan. Conveniently located in mid-town Manhattan, the hotel is steps away from Broadway theatres, Carnegie Hall, world-class shopping on Fifth Avenue and a collection of top-notch restaurants. Easily accessible by all NYC airports, Penn Station and Grand Central Station, the hotel is the perfect choice for business and leisure travelers.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., (NYSE: HOT) one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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Contact: 

Edelman
Kate Burke / Lindsay Stout
212-277-3806 / 214-443-7586
Kate.Burke@Edelman.com
Lindsay.Stout@Edelman.com

 
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Also See: Sheraton New York Hotel and Towers to Undergo $150 Million Renovation; Includes Plans to Expand the Size of its 1,780 Rooms and Create a New Club Lounge / March 2011

Starwood to Open Six New Hotels in New York City before Year End / July 2010

Starwood Removing the Sheraton flag from the 665-room Sheraton Manhattan at Times Square; The Hotel Will Remain Open as an Independent Property While the Company Decides What to Do with It / February 2010

As Part of Sheraton Hotels & Resorts $6 Billion Revitalization Effort and Enhancement of Global Portfolio Brand Will Remove Eight Additional Hotels that Don t Meet New Brand Standards / May 2010
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