|
News for the Hospitality Executive |
| MCLEAN,
VA (June 27, 2011) – The Hospitality
Sales & Marketing Association International (HSMAI) and VIZERGY
recently released a white paper, “Engaging Online Travel Shoppers
Through Integrated
Marketing,” authored by Tim Peter of Tim Peter & Associates. The paper, which explores utilizing integrated marketing to identify the best target audiences online, provides an in-depth look at why travel marketers should move away from a singular focus on campaigns toward a more integrated marketing approach. “With the variety of online channels available today to consumers, travel marketers must take a step back and look at both the opportunities and challenges they face in such a saturated space,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “‘Engaging Online Travel Shoppers Through Integrated Marketing’ offers industry executives insight into identifying the right channels frequented by their key demographics." Additionally, the white paper addresses best practices for integrated marketing, including:
and was also distributed in conjunction with HSMAI’s Revenue Optimization Conference in Austin, Texas, on June 20.  About
HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, Facebook, Twitter and YouTube About VIZERGY VIZERGY® is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, email marketing, reservations services and social media strategies that help hoteliers turn their website into their most effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success. For more information on VIZERGY and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected]. Join us on Facebook and Twitter. |
| Contact: Lindsay Stout, Edelman 214-443-7586 [email protected] Jenna DiMaria, Edelman 407-377-6850 [email protected] |