News for the Hospitality Executive |
D9 Conference, Rancho
Palos
Verdes,
California, June 1, 2011 – Groupon, the global
pioneer in daily deals, and Expedia®, the world’s largest online
travel
company, have joined forces to create Groupon Getaways™ with
Expedia, an
unprecedented offering that will connect consumers with high quality
travel
offers and give travel suppliers brand exposure among millions of
shoppers. Groupon Getaways with Expedia will offer consumers
deeply
discounted, highly compelling travel deals from among the more than
135,000
hotels worldwide that work with Expedia. Starting in the US and
Canada,
with plans to expand to other countries, Expedia and Groupon plan to
also
include package deals, airline tickets, car rentals, cruises and
destination
activities. The deals will follow the proven Groupon
model, in which
customers have a limited time to buy a discount voucher good for future
travel. Discounts will be significant – typically around 50
percent off
retail rates found at other online travel sites. Once a customer
purchases a voucher, they can redeem it at a later date of their choice
within
the redemption period. There is no pressure to plan immediately;
the
dates are flexible. Consumers can sneak away for a weekend, charm
a loved
one with an anniversary surprise or pragmatically save on the annual
family
getaway. Groupon Getaways with Expedia represents
a new and
powerful marketing channel for hotels to reach more than 50 million
combined
Groupon and Expedia members in the US and Canada, many of whom are
highly
engaged in social media and often share great Groupon deals with their
networks. Participating hotels and other travel suppliers will
benefit
from unmatched exposure, incremental customers and revenue at their
property,
and cash up front after the voucher sale closes, all at no cost to
participate.
“Everybody wins with our new partnership
with Groupon:
Travelers get amazing deals for spontaneous travel to dream
destinations;
travel suppliers get the ability to reach an enormous audience at no
upfront
cost to participate; Groupon gets to extend its business into new
markets; and
we advance our new ‘Expedia Everywhere’ strategy with a powerful new
high
growth channel to deliver daily deals,” said Scott Durchslag,
president,
Expedia Worldwide. “Groupon Getaways with Expedia is a
fitting complement to
our local deals, helping people get out of the house and explore the
world,”
said Andrew Mason, chief executive officer, Groupon. “We’re
excited to
tap into Expedia’s vast network of world-class travel providers,
delivering
unmatched exposure to them while offering a wonderful service to
millions of
our subscribers.” Travelers can sign up to begin receiving
emails from the
channel immediately at www.expedia.com® and www.groupon.com/getaways.
Groupon
Getaways with Expedia is expected to launch in late June. About Expedia.com Expedia and Expedia.com are trademarks or registered
trademarks of Expedia,
Inc. in the U.S. and/or other countries. Other logos or product
and
company names mentioned herein may be the property of their respective
owners.
© 2011 Expedia, Inc. All rights reserved. CST: 2029030-50 About Groupon |
Contact: Adam Anderson Expedia.com (425) 679-7760 [email protected] Devon Nagle HL Group (646) 460-8911 [email protected] Hanni Itah SSPR for Groupon (847) 415 - 9324 [email protected] |