News for the Hospitality Executive
June 14, 2011 - ELLE, the world’s largest fashion magazine, has been synonymous with elegance, personal style, and iconic beauty since its founding in 1945. Now, coming this June, ELLE will, for the very first time, apply its unique ethos, experience and elite beauty and health aesthetics to the premier ELLE Spa, opening at the Eden Roc Renaissance Miami Beach, the world renowned beachfront oasis.
This joint venture — the first for ELLE and an unprecedented partnership between a media property and a luxury resort — will offer visitors and guests a once-in-a-lifetime experience combining the unparalleled service of the Eden Roc Renaissance, the style of ELLE, and the serenity of its oceanfront Miami Beach location. With floor-to-ceiling windows overlooking the hotel’s lush tropical gardens and ocean, four infinity pools and sweeping seascape, the 22,000 square foot space boasts design and décor inspired by the Mediterranean coastline. High-coved ceilings, whitewashed walls, natural stone, water and wooden elements create a calm and chic environment for the ultimate spa escape.
“The Eden Roc is thrilled to partner with ELLE to present a unique spa experience,” states Greg Cook, General Manager of the Eden Roc Renaissance Miami Beach. “In addition to traditional spa services, the ELLE Spa menu offers customized treatments that pamper guests and promote serenity and wellness.”
The ELLE Spa offers a comprehensive range of treatments that refresh the body, calm the mind and cleanse the soul. Here, the pages of ELLE come to life through elite, editorially-inspired treatments such as ‘Doctors’ Orders’ and ‘Forever 25’. Select treatments range from individual procedures for guests on the go to bridal packages and all-day couples VIP Suite retreats –replete with inspiring oceanfront views, rooftop dining, chocolates and champagne, and shared whirlpool tub, rain shower, and cozy beds. Depending on their schedule, guests can spend less than an hour or a whole glorious day experiencing wet spa areas with hot whirlpools, cold plunges, steam sauna and hydro-experience showers before being escorted to the decadent relaxation lounge. Personalized experiences continue inside the boutique hair and nail salon, 24- hour beachfront fitness center, and group exercise studio. ELLE Spa visitors can also take advantage of an expansive rooftop deck with VIP cabanas, light dining and beverage service. A retail boutique will offer the ultimate selection of luxury spa products, apparel, and beach accessories, handpicked by ELLE editors.
“Through a curated experience at the ELLE Spa, we hope to engage consumers in a key market and raise awareness of the core ELLE belief that fashion and beauty are intrinsically linked,” adds Robin Domeniconi, Senior Vice President/Chief Brand Officer of ELLE.
Within the ELLE Spa, guests can indulge in a range of exclusive products and treatments, curated by skin and beauty experts including Tammy Fender, Yael Alkalay of Red Flower, and Essie. Renowned celebrity esthetician Tammy Fender may be booked in advance for the ultimate in facial and personalized skincare, or guests can enjoy the ELLE Spa Signature Facial, developed especially for the spa by Fender. The spa will also feature exclusives from Red Flower, including massage and body treatments and a customizable scrub bar, all of which incorporate the signature ELLE Spa scent. In addition, Essie has developed eye-catching custom nail colors—the neon-pink “Eden” and can’t-miss-it-coral “Roc” —to be sold only at the ELLE Spa.
And no matter what their schedule, no guest will ever feel rushed or stressed. While about two miles from the bustle of South Beach, the ELLE Spa is worlds away, with a promise that “a few days at the beach can undo a few months of real life.” ELLE has even created a custom music soundtrack for guests so they can enjoy during their treatments.
“Lagardère Active Enterprises is proud to partner with the Eden Roc for this project,” concludes Fabrice A. Plaquevent, Chief Executive Officer of Lagardère Active Enterprises, ELLE’s parent company. “The ELLE Spa is totally in line with our international licensing strategy to position ELLE as a lifestyle brand through unique products and services.”
The ELLE Spa provides the perfect balance for Eden Roc Renaissance Miami Beach guests whether they need a day of relaxation after an evening of Miami’s nightlife or a revitalizing skin treatment from a day at the beach under the Miami sun.
ELLE is the No. 1 fashion magazine in the world, with 43 editions, 21 million readers, and 6.4 million copies sold every month worldwide. It is also the foundation of numerous brand extensions, including ELLE Décor (25 editions), ELLE A Table (four editions), and ELLE.com (28 websites with 20 million unique visitors). The U.S. edition reaches an audience of 5.6 million readers, who find in ELLE a rich mix of fashion, beauty and culture that lets the reader discover their personal style and public self. ELLE is a trademark owned by Lagardère Active.
About RENAISSANCE HOTELS
RENAISSANCE HOTELS is an upscale brand with more than 150 properties in 34 countries that speaks to passionate travelers in search of authentic local discoveries when traveling for business or leisure. Renaissance Hotels has recently welcomed several new "gems" to its global collection – the historic 5-star St Pancras Renaissance in London, the exotic Renaissance Sanya Resort and Spa in burgeoning China, the urban boutique Renaissance Atlanta Midtown and the sexy Renaissance Sao Paulo.. These hotels join a rich portfolio defined by distinctive and well-known icons such as the Mayflower Renaissance Hotel in Washington, D.C., the Eden Roc Miami Beach Resort & Spa, and the Renaissance Paris Vendome Hotel. To make reservations and for more information about Renaissance Hotels, visit www.renaissancehotels.com. Follow Renaissance on www.twitter.com/RenHotels, Facebook.com/RenaissanceHotels and the Rlife Blog at TheRenaissanceLife.com
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com
Roc, A Renaissance Beach Resort & Spa Completes $200 million
Renovation and Expansion / November 2008
|Key International Signs $100 million Contract to Acquire the Eden Roc in Miami Beach from Blackacre Capital Group; Plans to Add New Condo-hotel Tower / July 2005|
|Undergoing $110 million Renovation, The Eden Roc Renaissance Resort & Spa Hires/Promotes Several Executives / May 2006|
|The Legendary Eden Roc Renaissance Beach Resort & Spa Begins $170 million Transformation, Includes New 21-story, 283 Guest Room Tower / October 2007|
|Miami Beach's Eden Roc Renaissance Resort & Spa Closing for 6 Months; $110 million Renovation Includes New 283 room Hotel Tower / February 2007|