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Centerstone Hotel Brand Rapidly Exceeding Growth Expectations

Franchise company has added multiple contracts to its portfolio since its launch
two weeks ago; Seven license agreements have been executed with another
15 deals in the pipeline -- including one new construction hotel


Birmingham, Ala. — June 21, 2011 — Steve Belmonte, CEO and Owner of Centerstone Inns, Hotels and Plaza Hotels -- hospitality's newest hotel brand -- is pleased to announce that the launch has far exceeded corporate expectations with seven license agreements executed and another 15 deals in the pipeline. None of these deals reflect Key West Inn property conversions in process, and one involves a new construction facility that will break ground in two weeks.

With operations offices in Birmingham, Ala., and development headquarters in Orlando, the new Centerstone Inns, Hotels and Plaza Hotels brand was developed by Belmonte and hoteliers Neal and Cory Jackson to remove any unreasonable terms and mandates on franchisees. Several Key West Inn properties are converting as anticipated, however the immediate activity is conversion from other flags independent of Key West Inns.

"We knew that Centerstone would be successful, but never imagined there would be such immediate and widespread interest among franchisees looking to convert their existing hotels to Centerstone," Belmonte said. "This brand has taken off like a rocket, and to say that we are thrilled with its immediate success is an understatement. It's apparent that today's hotel owners are looking for a franchise partner that has their best interests' in mind. Therefore, we anticipate adding at least 20 hotels to our portfolio in addition to the Key West Inn conversions. In fact, in two weeks we will break ground on the first new construction Centerstone hotel in Ohio and will be announcing our first all-suite location in Texas.

"This flurry of activity solidifies what I have been preaching for many years -- that there is a better way to franchise," he said. "Today, that better way is with the Centerstone Inns, Hotels & Plaza Hotels franchise model."

Details on the property conversions and new construction hotel will be announced later this month.

The Centerstone brand provides a viable franchise alternative, featuring a low cost of entry, low fee structure, short-term agreements, Internet marketing support, dynamic reservation system and more, we are providing hotel owners with a viable franchise alternative. Centerstone Hotels' franchise fees are approximately 2.6 percent of gross room revenue (all inclusive: royalty, marketing, reservations, etc.) compared to the competition of approximately 12.7 percent across its three segment tiers. A Centerstone Inns franchise features a minimum AAA two-diamond-like rating, interior and exterior corridors, in-room coffee, and Free High-Speed Internet Access. Centerstone Hotels boast a minimum AAA three-diamond-like rating, a full-service restaurant or complimentary breakfast, in-room coffee and Free High-Speed Internet Access. Centerstone Plaza Hotels uphold a minimum AAA four-diamond-like rating, complete with an on-site restaurant and lounge, meeting and function space, fitness center, business center, in-room coffee and more. All participate in the "Certified Clean" room program.

For more information on Centerstone Inns, Hotels & Plaza Hotels, visit www.centerstonehotels.com or call Steve Belmonte at (407) 654-5540.

About Centerstone Hotels
Centerstone hotels is privately owned by Hospitality Ventures LLC, a group comprised of Steve Belmonte, Neal Jackson and Cory Jackson Jr..  The Centerstone brand was launched in 2011 as a three-segment franchise designed to create a fair and cost effective franchise model or the hospitality industry. For more information on Centerstone, contact Steve Belmonte at (407) 654-5540 or steve@centerstonehotels.com.

Contact:

Barb Worcester
PRPro
Tel: (440) 930-5770
barbw@prproconsulting.com

Or
Steve Belmonte
CEO/Owner
Centerstone Hotels
Tel: (407) 654-5540
steve@centerstonehotels.com



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Also See: Steve Belmonte Launches Centerstone Inns, Hotels & Plaza Hotels; New Three-Segment Brand Designed by Hoteliers to Remove Unreasonable Mandates on Franchisees / May 2011

When it Comes to Franchise Negotiations Are the Odds in Your Favor? / Steven J. Belmonte / March 2011

New Health Care Laws Have You Feeling Woozy? Hospitality Solutions Insurance Services is Prescribing FREE Consultative Audits to Assess Benefits Plans / February 2011


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