|
News for the Hospitality Executive |
| Birmingham, Ala.
— June 21, 2011 — Steve Belmonte, CEO and Owner of Centerstone
Inns, Hotels and Plaza
Hotels -- hospitality's newest hotel brand -- is pleased to announce
that the
launch has far exceeded corporate expectations with seven license
agreements
executed and another 15 deals in the pipeline. None of these deals
reflect Key
West Inn property conversions in process, and one involves a new
construction
facility that will break ground in two weeks. With operations offices in Birmingham, Ala., and development headquarters in Orlando, the new Centerstone Inns, Hotels and Plaza Hotels brand was developed by Belmonte and hoteliers Neal and Cory Jackson to remove any unreasonable terms and mandates on franchisees. Several Key West Inn properties are converting as anticipated, however the immediate activity is conversion from other flags independent of Key West Inns.  "We
knew that Centerstone would be successful, but never imagined there
would be
such immediate and widespread interest among franchisees looking to
convert
their existing hotels to Centerstone," Belmonte said. "This brand has
taken off like a rocket, and to say that we are thrilled with its
immediate
success is an understatement. It's apparent that today's hotel owners
are looking
for a franchise partner that has their best interests' in mind.
Therefore, we
anticipate adding at least 20 hotels to our portfolio in addition to
the Key
West Inn conversions. In fact, in two weeks we will break ground on the
first
new construction Centerstone hotel in Ohio and will be announcing our
first
all-suite location in Texas."This flurry of activity solidifies what I have been preaching for many years -- that there is a better way to franchise," he said. "Today, that better way is with the Centerstone Inns, Hotels & Plaza Hotels franchise model." Details on the property conversions and new construction hotel will be announced later this month. The Centerstone brand provides a viable franchise alternative, featuring a low cost of entry, low fee structure, short-term agreements, Internet marketing support, dynamic reservation system and more, we are providing hotel owners with a viable franchise alternative. Centerstone Hotels' franchise fees are approximately 2.6 percent of gross room revenue (all inclusive: royalty, marketing, reservations, etc.) compared to the competition of approximately 12.7 percent across its three segment tiers. A Centerstone Inns franchise features a minimum AAA two-diamond-like rating, interior and exterior corridors, in-room coffee, and Free High-Speed Internet Access. Centerstone Hotels boast a minimum AAA three-diamond-like rating, a full-service restaurant or complimentary breakfast, in-room coffee and Free High-Speed Internet Access. Centerstone Plaza Hotels uphold a minimum AAA four-diamond-like rating, complete with an on-site restaurant and lounge, meeting and function space, fitness center, business center, in-room coffee and more. All participate in the "Certified Clean" room program. For more information on Centerstone Inns, Hotels & Plaza Hotels, visit www.centerstonehotels.com or call Steve Belmonte at (407) 654-5540. About Centerstone Hotels Centerstone hotels is privately owned by Hospitality Ventures LLC, a group comprised of Steve Belmonte, Neal Jackson and Cory Jackson Jr.. The Centerstone brand was launched in 2011 as a three-segment franchise designed to create a fair and cost effective franchise model or the hospitality industry. For more information on Centerstone, contact Steve Belmonte at (407) 654-5540 or [email protected]. |
| Contact: Barb Worcester PRPro Tel: (440) 930-5770 [email protected] Or Steve Belmonte CEO/Owner Centerstone Hotels Tel: (407) 654-5540 [email protected] |