Hotel Online
News for the Hospitality Executive



The Grand Hôtel Stockholm, One of Scandinavia's Leading Luxury Hotels,
Chooses ZDirect's eCRM Platform to Enhance Guest Communication


Stockholm, Sweden, April 12, 2011 – The Grand Hôtel Stockholm is implementing the ZDirect eCRM platform (Electronic Customer Relationship Management), ZMail®.
 
Mr. Tuomas Liewendahl, Commercial Director, states “We chose ZMail because it’s an effective way to keep personal contact with our guests, and we find the system integration with our Property Management System extremely important.”
 
Caren de’Ath, Director of Sales at ZDirect, states, “We are extremely pleased to partner with the Grand Hôtel Stockholm.  ZMail® provides the Grand Hôtel Stockholm with dynamic content electronic communication technology.  This “intelligent” technology can be leveraged for personalized communication with their guests with the purpose of enriching the guest experience.”
 
About Grand Hôtel Stockholm: 
The 345 room Grand Hôtel Stockholm has borne witness to some of the world’s greatest achievements.  Rich in history and tradition, Grand Hôtel Stockholm dates back more than 130 years and occupies a prime position on the city’s waterfront.  Since 1901, the Nobel Prize laureates and their families have all been guests of Grand Hôtel and the list of royalty, heads of state and artists who have stayed is impressive.
 
The Grand Hôtel is the only hotel in Sweden that is a member of the prestigious “The Leading Hotels of the World”.
 
The hotel’s interiors are held to be of such great historical significance that they have been designated as a “Swedish National Treasure”, notably the Spegelsalen (Hall of Mirrors), Vinter­trädgården (the Winter Garden) as well as a number of the other original function rooms   The Grand Hôtel is equipped with one of the most modern hotel kitchens in Europe, has an award-winning wine cellar, and a Nordic-inspired Spa, Grand Hôtel Spa by Raison d’Etre.
 
For more information, please visit www.grandhotel.se
Contact: Lina Montanari, Commercial Agent, [email protected]
 
About ZDirect, Inc:
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is the leader in electronic marketing and eCRM solutions for the hospitality industry.  ZDirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and prospects. 
 
With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list.  Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.  The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
 
ZDirect is the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services.  Features and benefits of the ZDirect platform include:
  • Centralized Marketing Data Warehouse
  • Profile Consolidation Engine   
  • Dynamic Content Engine
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Advanced Filtering and Segmentation
  • Mobile eCRM
  • Social eCRM
  • Web Guest Acquisition Engine
  • PMS and CRS Interfaces
  • Golf Tee Sheet Integration
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • On Demand ROI Reporting
For more information, please visit www.zdirect.com
Contact: Caren de’Ath, Director of Sales, [email protected]  +1-954-376-3409

.

For general inquiries email us at [email protected] or contact:
 
Natasha Le Roux
Director of Sales
US and the Americas/ ASPAC
[email protected]
954-241-3396
 
For international inquiries contact:
Caren de'Ath
International Director of Sales
[email protected]
(US) 954-376-3409

 

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here
 

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: ZaZa Databases Get a Facelift; Hotel ZaZa Selects ZDirect’s eCRM Solution for Improved Customer Relations / March 2011

MMI Hospitality Chooses ZDirect’s eCRM Platform for it’s crown jewel, The King and Prince Beach & Golf Resort / February 2011

ZDirect launches “Mobile Passport” eCRM Platform; Functionality to be showcased at HITEC 2010, June 21-24 in Orlando, FL / June 2010

Shell Vacations Chooses ZDirect to Boost Revenue in 2010 / May 2010

Boomerangs’ GuestHouse International & Settle Inn launches ZDirect eCRM Solution to Generate Immediate Revenue / May 2010

Natasha Le Roux named ZDirect’s Director of Sales, Americas / ASPAC / May 2010

Ireland’s Carton House selects ZDirect’s eCRM platform to grow customer satisfaction and market share. / April 2010

Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, embraces ZDirect leading eCRM technology / March 2010

London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources
 
Please contact Hotel.Online with your comments and suggestions.