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W Hotels Worldwide to Open New Build 132-room W Hotel in Mexico City, Mexico


NEW YORK, Mar 31, 2011 -- Accelerating growth in Latin America, W Hotels Worldwide today announced plans to open the second W Hotel in Mexico City, to be located within the bustling Santa Fe business district. Managed under an agreement between Starwood Hotels & Resorts, ALHEL and GIM Desarrollos,W Santa Fe will overlook one of the area's most stunning evergreen valleys, with spectacular views of the Popocatepetl and Iztaccihuatl volcanoes. Slated to open in 2014, W Santa Fe will be part of a new build, mixed-use development, called Liberty Plaza, designed by Richard Meier, Edmonds International and Krause Sawye.

"W Hotels debuted in Mexico City more than seven years ago in the trendy Polanco neighborhood," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "Just like W Mexico City, W Santa Fe will become a destination for both international travelers and locals alike."

"W Santa Fe will be a great addition to our existing Starwood portfolio in Mexico," said Osvaldo Librizzi, President of Starwood Hotels & Resorts Latin America. "Sante Fe is quickly becoming an important financial and business district for Latin America, and W will bring modern style and dynamic energy to this bustling neighborhood."

Interiors of W Sante Fe are being designed jointly by Mexico-based Edmonds International and New York-based KrauseSawyer. A dramatic staircase will be a sculptural centerpiece of the hotel's multi-story Living Room (W's take on the traditional hotel lobby), and the hotel will feature 132 stylish guestrooms with spectacular city views; several destination bar and restaurant options, including W's signature Living Room bar and café; WET pool deck with outdoor bar; 4,000 square foot Away Spa, with nine treatment rooms; SWEAT(R), state-of-the-art fitness facility, and 7,800 square feet of meeting and event space, including a 3,000 square feet Great Room.

"We are very proud that this development will carry the W brand and the acclaimed architect Richard Meier, one of the most well known architects in the world. We know that the Liberty Plaza will be an icon in Mexico City as a mixed use development in the city's newest financial district," said Abraham Metta and Fredy Helfon partners and developers of ALHEL and GIM Desarrollos.

Situated less than 20 minutes from Toluca airport, W Santa Fe will be within walking distance of the BBVA Bancomer Convention Center and conveniently located near Sante Fe's numerous restaurants, stylish shopping and dynamic entertainment facilities.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens - Astir Palace, and Verbier, among other international destinations. For more information, visit www.whotels.com.

About AWAY(R) Spa
AWAY(R) Spas, exclusively developed for W Hotels, provide jetsetters and in-the-know locals with an escape within an escape, a place where the whirlwind of W winds down to allow a detox from a long, playful night out or a refuel for whatever comes next. The AWAY experience blends vivid colors, playful scents, imaginative sounds and energizing light
with detoxifying potion used during a mood-boosting menu of recharging and reinvigorating treatments. There are currently 11 AWAY Spas around
the world, including W Austin, W Retreat Koh Samui, W Retreat & Spa Vieques Island, W Seoul, W Retreat & Spa - Maldives, W San Diego, W Mexico City, and W Montreal, with three AWAY Spas planned for upcoming W Hotels in Guangzhou, Singapore, and Bangkok. For more information, visit www.whotels.com.

About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Starwood Preferred Guest
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

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Media Contacts:

Starwood Hotels & Resort, Worldwide Inc
Laura Canepa, +54 1143189397
Public Relations, Latin America
laura.canepa@starwoodhotels.com

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Also See: W Hotels Worldwide to Open W Retreat & Spa Kanai - Riviera Maya in Mexico Designed by Richard Meier as Part of Multi-Property Development of Four Hotels and 600 Rooms / March 2011

W Hotels Worldwide Unveils 158-key W Retreat & Spa Bali - Seminyak in Bali, Indonesia / March 2011

With Design at the Forefront, W Hotels Worldwide Prepares to Open Six New Distinctively Designed Hotels in 2011 / February 2011

First W Hotel in Southeast Asia Opens with the All Villa W Retreat Koh Samui on the North Shore of Thailand’s Samui Island / November 2010

W Hotels Appoints Coetzer Deysel as General Manager of W Retreat - Koh Samui, Thailand / April 2010

Langham Hotels International Signs Management Contract with Gurich Company in Koh Samui, Thailand to Open Designer Boutique Resort in November 2009 / July 2009
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