COLUMBUS, Ohio (April 15, 2011) — The hospitality industry has seen cuts in staffing and discontinued training become the norm among hotels during recent years.  This has made it difficult to deliver the level of customer service desired by hotel owners and managers.  As business begins to rebound, hotels that are able to elevate the guest experience are enjoying a competitive advantage. 

Recognizing this opportunity, Dublin, Ohio-based Signature Worldwide has launched the Legendary Makeover Sales & Service Training Giveaway worth over $50,000.  One lucky hotel will experience Signature Worldwide’s unique training delivery, measurement and reinforcement hotel-wide for free.  From hello to goodbye, Signature will help each department improve customer service scores, hotel review ratings, revenue and employee morale.

“Signature Worldwide has been a sales and customer service training partner in the hospitality industry for 25 years, and we know many hotels are excited to improve the level of service they provide,” said Signature Worldwide CEO Steve Wolever. “We want to help the hospitality industry provide legendary experiences for their customers at every touchpoint.”

Hotels anywhere in the United States are encouraged to nominate themselves for a chance to win.  Enthusiasm is an important part of the selection process, and Signature Worldwide is encouraging hotels to use social media, videos, photos and more to share their story with the judges.

“Service and sales make the difference between a hotel that flourishes and a hotel that flounders,” said Fran Brasseux, executive vice president of Hospitality Sales and Marketing Association International (HSMAI), who is serving as a judge for the contest.  “As judges, we are looking for a hotel that is committed to providing the best service to their customers, knowing that free Signature training will help them achieve their goals.”

The Legendary Makeover Sales & Service Training Giveaway will accept entries on its website www.signatureworldwide.com through May 15, 2011.  The winning hotel will be the one that shows it has the desire and commitment to be better.  Signature is not looking for the worst hotel; they are looking for the hotel that wants to be the best in the worst way.

About Signature Worldwide
Signature Worldwide is the leading provider of training and business solutions to service-based organizations, creating tailored employee training and marketing programs that directly impact the bottom line. Established in 1986 and headquartered in Dublin, Ohio, Signature Worldwide operates throughout North America and has licensees in four other continents; Africa, Asia, Europe and South America. For more information, visit www.signatureworldwide.com or connect with Signature Worldwide via Twitter @signatureworld or Facebook.