News for the Hospitality Executive
April 19, 2011 … The TravelCom Network
is proud to announce the first annual TravelCom Mobile Marketer of the
As the featured keynote speaker about “The State of Mobile” at the 2011 TravelCom Conference, Google was honored to present the inaugural award to IHG (InterContinental Hotels Group).
“IHG was awarded for its outstanding work in enhancing the consumer travel experience through its integrated and innovative mobile marketing strategy,” said Michael Slinger, Director, Mobile Ads at Google, Inc.
Submissions for the TravelCom Mobile Marketer of the Year award were gathered over the course of two months and then evaluated by a distinguished panel of mobile advertising experts. IHG was selected as this year’s winner from a wide range of highly innovative travel and hospitality organizations. This year’s finalists included: Salt Lake City CVB, HotelTonight, Open Hospitality, SuperShuttle International, Reno Tahoe USA, Priceline.com, Eldorado Hotel Casino & Silver Legacy Resort Casino, Pennsylvania Tourism Office, Pocono Mountain Visitors Bureau and RCI.
“We were excited to create the Mobile Marketer of the Year Award,” said Lane Douglas, CMO of the TravelCom Network. “This is a clear indicator that we’ve finally reached the moment of convergence when both travel consumers are using the platform in significant ways and travel marketers are capitalizing on the platform to drive their businesses to new heights.”
IHG’s mobile strategy centers on enhancing the experience in each step of a traveler’s journey – search, plan, book and stay. They leverage the personal nature of mobile devices to engage guests through new media, mobile applications and optimized web experiences that utilize the consumer’s location, device specific features and preferences. IHG is continuously acting on changes in consumer trends and thus has built an award-winning strategy enabling them to take a strong leadership position in mobile hospitality.
“It’s a great honor to receive the first TravelCom Mobile Marketer of the Year Award,” said Michael Menis, vice president, Web & Interactive Marketing, IHG. “Over the past few years, we have worked toward having a holistic view of our guests’ needs when developing our global strategy as mobile has changed the game for how and when consumers what to interact with us. It’s an exciting area to be involved in and we are continuing to push the boundaries to provide our guests with more options.”
To learn more about the TravelCom Network please visit www.travelcomnetwork.com.
To read more about IHG’s Mobile strategy visit www.IHG.com
Direct Line: 770.604.5793
InterContinental Hotels Group
Three Ravinia Drive
Atlanta, GA 30346-2149
to Sell 121-room Staybridge Suites Denver Cherry Creek and the 143-room
Holiday Inn Atlanta-Gwinnett Place to Summit Hotel Properties for $17
million / April 2011
Andrew Cosslett to Step Down as Chief Executive; to be Succeeded by
Richard Solomons, Currently Chief Financial Officer and Head of
Commercial Development / March 2011
Signs Agreement for New-Build 140-room InterContinental Punta Piqueros
Near Viña del Mar, Chile / March 2011
Appoints Chris Moloney As Chief Operating Officer, South West Asia
/ March 2011
Signs Agreement with Shakir Investment Group for New-Build 122-room
Staybridge Suites Panama City in Panama, Central America / March
Crowne Plaza New Delhi Rohini to open in North West Delhi, India; Nalin
Madiratta Appointed as General Manager / February 2011
Appointed to Manage a New-Build 191-room Holiday Inn Hotel in
Bogotá, Colombia / February 2011
Appointed to Rebrand and Manage the 203-room Heritage Hotel Rotorua in
New Zealand as Holiday Inn Rotorua / February 2011
Plaza Today New Delhi Okhla, Appoints Barun Jolly as General Manager
/ February 2010
Signs Agreements for Five New Holiday Inn and Holiday Inn Express
Hotels Throughout Brazil / June 2009
United Group Appoints InterContinental Hotels Group to Manage the 650
room Crowne Plaza Kaohsiung E-Da World in Kaohsiung, Taiwan / May
Currently With 11 Hotels in India, Has 31 Management Contracts in the
India's Pipeline / April 2009