News for the Hospitality Executive
Five Destination Marketing Organizations Attain Industry Accreditation
DC (30 March 2011) - Five destination marketing organizations (DMOs)
achieved accreditation from the Destination Marketing Accreditation
(DMAP). Developed by Destination Marketing Association International
this industry-wide accreditation program is designed to recognize DMOs
meet or exceed industry standards.
"Congratulations to these five destinations for receiving their DMAP accreditation," James T. Wood, FCDME, incoming chair of DMAP and president & CEO of the Louisville CVB. "The DMAP process is a comprehensive review of a DMOs business procedures and accountability. These DMOs have shown their dedication to continually providing customers with superior service in accordance with international standards and benchmarks. Their commitment to accreditation clearly demonstrates the type of leadership they possess in their community and for their stakeholders."
This week, the following DMOs achieved DMAP accreditation status for 2011-2015:
"DMAP's 125 accredited DMOs can be found in more than 70% of the United States (35 states, the District of Columbia and Puerto Rico) as well as in Canada and Europe.
To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
About DMAP: DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. There are three application cycles per year; each review cycle is limited to 25 applications. The next application deadlines are 31 August 2011, 31 December 2011, and 31 March 2011. For information on DMAP, including a complete list of accredited DMOs, visit www.destinationmarketing.org, keyword: DMAP
Destination Marketing Association International (DMAI) advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide. Representing over 600 destination marketing organizations (DMOs), DMAI's membership includes more than 3000 DMO professionals, students, educators, and industry vendors and partners in over 30 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked on behalf of DMOs since 1914. www.destinationmarketing.org
Vice President of Marketing and Communications
Andrea Cates, +1.202.835.4205
Manager of Marketing and Communications
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