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The Chatwal New York, Through a License Agreement with Hampshire Hotels & Resorts,
to Become Part of Starwoods Luxury Collection


Addition Marks New York City as Only City Worldwide to Carry All Nine Starwood Brands



NEW YORK--April 28, 2011--Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT) has signed a license agreement with The Chatwal New York, an acclaimed 83-room property in Manhattan’s Theater District, marking The Luxury Collection brand’s debut in New York. The addition of The Chatwal New York also represents another milestone for Starwood with New York City becoming the first and only city in the world to boast all nine of its distinctive and iconic brands: Sheraton, Westin, Le Meridien, W, St. Regis, The Luxury Collection, Four Points by Sheraton, Element and Aloft.

The Luxury Collection brand is a diverse ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. As the newest member of The Luxury Collection family, The Chatwal New York joins a portfolio of celebrated and iconic properties, including Hotel Gritti Palace, The Astor Tianjin, The Liberty and The Royal Hawaiian.

A dramatically re-envisioned "baby grand" hotel, The Chatwal has emerged as the Great White Way’s newest leading light. Meticulously restored and modernized by architect and designer Thierry Despont, The Chatwal New York occupies a spectacular Art Deco building designed by iconic architect Stanford White in 1904. The Chatwal hotel seamlessly blends Gotham’s bygone glamour with the impeccable service and modern luxury that defines the Luxury Collection brand.

“We are thrilled to welcome the esteemed Chatwal New York as The Luxury Collection brand’s newest hotel, and the brand’s first in New York. It is through partnerships like this one, with Mr. Sant Chatwal and his company Hampshire Hotels & Resorts, that Starwood continues to successfully grow this outstanding, niche brand,” said Paul Sacco, senior vice president, North American Development, Starwood Hotels & Resorts.

“The Luxury Collection offers a gateway to the world’s most enriching and desirable destinations, where nothing less than an extraordinary level of service, distinctive heritage and authentic character will do,” said Paul James, global brand leader, The Luxury Collection Hotels & Resorts. “With the building’s rich storied past, exceptional renovation and ideal location, The Chatwal is destined to be a coveted destination for global travellers and an unparalleled way to experience the vibrant energy of New York City.”

“The relationship with The Luxury Collection will unlock the true potential of The Chatwal New York, which has emerged as a leading luxury hotel in globally-significant New York,” said Mr. Sant Singh Chatwal, chairman and chief executive officer of Hampshire Hotels & Resort. “Working with industry-leading Starwood Hotels & Resorts to leverage the scale and reputation of the company as a global hospitality leader will position this uniquely luxurious hotel for much future success.”

The Chatwal New York was originally home to the famous Lambs Club, America’s first professional theater club and the gathering place for show-business legends and luminaries.

The hotel features 83 luxuriously appointed guest rooms, including two signature suites: The spacious four-bedroom penthouse Barrymore Suite, which offers exclusive use of the tenth floor, and, the Stanford White Studio – the original Lambs Club Library -- complete with original oak wood-paneled walls and beams, a working granite fireplace, and a fully furnished private outdoor terrace. The Chatwal New York also boasts a state-of-the-art fitness facility, the lavish The Chatwal Spa by Kashwere, and business areas equipped with up-to-the-second technology.

A dining destination as well, The Chatwal New York features The Lambs Club Restaurant and Bar, Chef Geoffrey Zakarian’s much-lauded contemporary American spot. Chef Zakarian offers a menu of contemporary treatments of American classics, juxtaposing a traditional bar-and-grill concept with his inventive signature cuisine. The alluring space, often crowded with editors, artists, business people, and celebrities, features a striking floor-to-ceiling 18th-century stone fireplace, originally a gift from Stanford White to the Lambs.

The Chatwal New York is proud to offer the Starwood Preferred Guest program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

About The Chatwal, New York:

From its opening in September 2010, The Chatwal salutes the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience. Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre. Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 83 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and amenities from Asprey, exclusive to New York. Paying homage to the building’s original purpose showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar, Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. The circa-1905 building is the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district. The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India. www.thechatwalny.com.

About The Luxury Collection Hotels & Resorts
The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel’s distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit www.luxurycollection.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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Contact::

The Luxury Collection Hotels & Resorts
Katie Roberts
212-380-4049
Katie.Roberts@starwoodhotels.com

 

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Also See: Starwood Hotels & Resorts Completes its $70 Million Renovation of 528-room The Royal Hawaiian, a Luxury Collection Resort, on Waikiki Beach / March 2011

Starwood Hotels and Resorts Enters Into Agreements to Introduce The Luxury Collection Brand to China; The Astor Hotel Tianjin and The Malus Sanya, a New-Build Resort / January 2010

Libertador Hotels Signs Franchise Agreement with Starwood's Luxury Collection for its 120 room Hotel Paracas in Paracas, Peru / January 2010

Seven Existing Sheraton Hotels in India Will be Re-flagged Under Starwood’s The Luxury Collection Brand / April 2007
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