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Hotel ZaZa Selects ZDirect’s eCRM Solution for Improved Customer Relations


HOUSTON, March 4, 2011Hotel ZaZa announced today it will begin using the ZDirect eCRM platform (Electronic Customer Relationship Management) at both the Dallas and Houston properties to ensure hotel staff is able to provide the most attentive service possible. While the hotel is always committed to providing the utmost service, this platform will allow employees to go above and beyond each guest’s highest expectations.
 
This new platform will enhance ZaZa’s email marketing system and allow the hotel to consolidate guest profile information from disparate systems using ZDirect’s patented dynamic content engine. Once the robust profiles are developed and cleansed, ZDirect can dynamically generate appropriate marketing pieces in order to send custom communications that resonates exclusively with each individual guest.
 
According to Matthew Nuss, managing director for Hotel ZaZa, “We are thrilled to be working with ZDirect as a partner for our eCRM strategies. The system is fully integrated with our property management system, centralizing our guest database.”
 
Natasha Le Roux, ZDirect's Director of Sales, states, “We are very excited about our new partnership with Hotel ZaZa. Creating an innovative and differentiated customer experience is becoming increasingly critical for hotels and resorts looking to grow in today’s competitive market. ZDirect has a strong history of successfully providing custom eCRM solutions for its global client base, and we look forward to achieving the same success with Hotel ZaZa.”
 
About Hotel ZaZa
Hotel ZaZa is a sensory experience that is refined yet relaxed. Its sophisticated and sensual interior design and culinary excellence is completed by a staff that pays impeccable attention to each and every guest, making them feel at home. Whether for business, a romantic weekend, or world-famous celebrities, both hotels blend intimate comfort with Stay ZaZa-style to create inspired accommodations, one-of-a-kind themed suites, and award-winning restaurants and spas.

Nestled in the fashionable Uptown neighborhood and next to downtown, Hotel ZaZa Dallas is a creative mix of warm, Mediterranean elegance and comfortable chic. This exceptional boutique hotel offers 4,500 square feet of function space, 152 rooms, 17 concept suites, the Magnificent Seven Suites, the award-winning Dragonfly Restaurant, the relaxing ZaSpa and the Art House & Social Gallery. Reservations may be made at hotelzazadallas.com or by calling 888.880.3244.
 
Located in the heart of the vibrant Museum District and minutes from the world renowned Texas Medical Center, Hotel ZaZa Houston boasts 17,000 square feet of function space and is the perfect backdrop for any business meeting - not to mention home to some of Houston’s most memorable weddings and galas.  Monarch Bistro and the tranquil ZaSpa combine to create the hotel’s breadth of impressive amenities.  With more than 300 rooms, including Pool Villas, Concept Suites and The Magnificent Seven Suites, ZaZa exceeds all expectations. Reservations may be made at hotelzazahouston.com or by calling 888.880.3244.

Hotel ZaZa, a member of the Preferred Hotel Group™, was created by Charles S. Givens and Jeff Records and is owned by Givens-Records Developments. Operations management and marketing are provided by Z Resorts, LLC, led by Z Resorts President Benji Homsey.

About ZDirect, Inc.
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is the leader in electronic marketing and eCRM solutions for the hospitality industry.  ZDirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and prospects. 

ZDirect is the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services.  Features and benefits of the ZDirect platform include:
  • Centralized Marketing Data Warehouse
  • Profile Consolidation Engine   
  • Dynamic Content Engine
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Advanced Filtering and Segmentation
  • Mobile eCRM
  • Social eCRM
  • Web Guest Acquisition Engine
  • PMS and CRS Interfaces
  • Golf Tee Sheet Integration
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • On Demand ROI Reporting
Visit www.zdirect.com for more information or contact Natasha Le Roux – Director of Sales (Americas / ASPAC) at natasha@zdirect.com or (954) 241 – 3396.

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For general inquiries email us at sales@zdirect.com or contact:
 
Natasha Le Roux
Director of Sales
US and the Americas/ ASPAC
natasha@zdirect.com
954-241-3396
 
For international inquiries contact:
Caren de'Ath
International Director of Sales
carenuk@zdirect.com
(US) 954-376-3409

 

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