March 10, 2011 - The Houston-based developer of
software
applications for the
hotel industry (such as the WindsurferCRS, MotionNotes and SpaLinx,
among
others) has introduced a powerful and flexible way for hoteliers to
capitalize
on the power of video and the versatility of QR Codes to connect the
physical
and digital worlds.
Using QR codes and MotionNotes, a video
delivery platform
developed by Whiteboard Labs for the travel industry, hotels can
"connect" specific video messages to enhance print ads, manuals,
on-property tours, training manuals, and other non-digital efforts.
These
supporting video messages are made available to target audiences when
they
perform a quick scan of the code from their mobile devices.
Rod Jimenez, CEO of Whiteboard Labs,
commented: "as a company, we are concerned
with
achieving conversion through any channel that engages a potential
guest. Nobody
disputes the power of video as a conversion enhancement tool, or the
ubiquity
of smart mobile devices. Now we are enabling hotels to take advantage
of the
rapid acceptance of QR codes, so that video becomes part of the hotel's
physical world efforts. A QR code quickly delivers a relevant video
message to
a user's mobile device."..."This is simply better and we think it
will be a powerful conversion enhancer," he added.
Whiteboard
Labs sees numerous uses for this very
cost-effective solution and is offering it to hotels starting March 10,
2011. To see
an example, please scan the QR code below on your mobile device or
contact Whiteboard Labs to discuss how
this
powerful combination of technologies can help your hotel.
About Whiteboard Labs
Whiteboard Labs is a travel industry
Web and application
development firm. The firm's goal is to provide the hotel industry with
some of
the most advanced and innovative conversion technologies
possible. Founded in 1994, Houston-based Whiteboard
Labs is a recognized leader and pioneer in the development of these
technologies. The company’s
conversion technologies include WindsurferCRS, a state-of-the-art
central
reservation system; MotionNotes, a video messaging platform; and
SpaLinx, a spa
management and appointment booking application.
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