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Trying to Capture the Panache of South Beach, Tropicana Las Vegas
Nearing Completion of Phase I of the $180 Million Transformation



LAS VEGAS
, March 22, 2011 -- Seeking to capture the cultural panache and sensual pulse of Miami's famed South Beach neighborhood – and to surprise regular Las Vegas casino and hotel visitors with a new fresh experience – the first phase of an ambitious $180 million transformation is well underway at Tropicana Las Vegas Hotel Resort and Casino, scheduled for completion this May.

With several changes and amenities complete and other elements evolving on a daily basis, the comprehensive transformation includes a redesigned facade, all-new hotel rooms and luxurious Las Vegas suites for reservation, new restaurants and retail, a new spa and upgraded fitness center, and the upcoming launch of the world's largest Nikki Beach, the internationally renowned beach club and nightclub brand.  Along with these come the Trop Plus Players Club, new live and mobile racing/sports wagering technology, and exciting new entertainment including the Las Vegas Mob Experience.

"We are in the midst of changing everything.  We are turning great spaces into engaging environments and attractions that visitors come to expect from a Las Vegas experience.  This transformation will revitalize our brand while bringing the best of South Beach to the heart of Las Vegas," stated Tom McCartney, president & COO of Tropicana Las Vegas Hotel Resort & Casino.

Best in Class for Las Vegas Hotel Rooms & Suites

The all-new, best in class rooms and suites are complete, infused with warm tones that evoke the casual elegance of a breezy beach getaway, with bright natural light and organic materials.  Every detail for these new amenities was taken into consideration throughout the design.  Each deluxe hotel room is appointed with custom-designed furnishings, plantation shutters, a sleek chaise, ultra-plush Euro Top Serta Perfect Sleeper mattress and original artwork from acclaimed Latin artists including Aldo Luongo.  Each room also includes an iHome clock radio with a universal docking station, wireless internet, and a 42" high-definition television for the ultimate in in-room entertainment.

Tropicana Las Vegas Restaurants & Retail

Already open is the new Cafe Nikki, part of the forthcoming Nikki Beach, which is set in a lush garden overlooking waterfalls with a sprawling outdoor deck.  A European-style cafe, it offers 24/7 dining in the trademark Nikki Beach atmosphere, with a menu offering an exquisite blend of American cuisine and flavors inspired by international dishes.  Cafe Nikki features the Amazing Buffet for breakfast, lunch and dinner, as well as the famous Sunday Amazing Brunch.  Cafe Nikki Happy Hour at the Tropicana Hotel & Resort offers an ambiance that's unique to the Las Vegas Strip, with open patio seating, live music/DJ, $5 specialty drinks, specialty ceviche and sushi bar every Monday-Friday from 4-7 p.m.

Biscayne Steak, Sea & Wine, which opened last August, offers sizzling prime cuts and Safe Harbor-certified fresh seafood in a South Beach-infused atmosphere of casual elegance.  Complementing the menu is a 200-bottle wine list that features wines from around the world, including rare vintages, and specialty drinks with a twist of Latin flavor, as well as Tropicana Las Vegas' signature Leblon classic caipirinhas and Ambhar key lime margaritas.  Biscayne offers regular specials, currently a Four-Course Tasting Menu & Wine Pairing for $39.99 per person with your Trop Plus Players Club Membership.

Coming soon is South Beach Marketplace, which will provide an array of casual food and drink shops, including Starbucks and Pellegrino Pizza, as well as Asian noodles and self-serve frozen yogurt/gelato.  These and other shops in development will all be open late (Starbucks will be 24 hours), with common seating that can accommodate up to 90 people.  South Beach Marketplace will be located right off the casino floor, adjacent to the entrance to the Tropicana hotel pool and Cafe Nikki.

Tropicana Las Vegas Spa & Fitness Center

While significantly upgrading its fitness center, Tropicana is developing a new spa, located by the conference center with huge windows that overlook the beautiful pool area.  Set to open this summer, the spacious spa (appx. 9500 sq. ft.) features a beauty salon, retail, relaxation lounge, spacious locker rooms, steam shower and treatment rooms.

Trop Plus Players Club

The new Trop Plus Players Club features an array of valuable player benefits and discounts, including cash back, free hotel room upgrades, invitations to special events, complimentary hotel stays and much more.  New members of the Trop Plus Players Club can also take advantage of the innovative Even the Odds promotion, which reimburses players up to $200 of their losses on casino slots with the equivalent in free play, half of which is available immediately and the other half after one month.

New Race and Sports Book in Las Vegas

The Tropicana casino has introduced a revolutionary, high-tech era in sports trading, featuring Cantor Gaming's state-of-the-art mobile gaming technology.  The new Race and Sports Book features in-running wagering, which enables casino patrons to bet on a variety of outcomes to live sporting events throughout the event, and from remote locations within the resort.

Entertainment in Las Vegas

Along with Brad Garrett's Comedy Club, which showcases stand-up comedians seven nights a week, along with appearances by the former "Everybody Loves Raymond" co-star himself, a brand-new piece of interactive entertainment opening in March: The Las Vegas Mob Experience.  Anchored by the largest collection of authentic memorabilia, photos and videos of organized crime ever assembled, The Las Vegas Mob Experience uses the latest in technology to immerse guests in a presentation of the rise and fall of organized crime.  Through first-person accountings, offered by apparitions of famed gangsters themselves, visitors are able to experience the world of organized crime and learn about the role its major players had on the building of Las Vegas, and their ultimate eradication from the casino world.

Website / Breeze Program

In line with its total transformation, Tropicana Las Vegas Hotel Resort & Casino recently launched a new website, www.troplv.com, along with a new value-added Breeze program for guests who book direct through the website.  The new Breeze program offers priority VIP check-in, late check out, no reservation change fees and more.  For Tropicana Las Vegas hotel reservations or more information, call 800-462-8767 or visit the website www.troplv.com.

Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About Tropicana Las Vegas | http://www.troplv.com Tropicana Las Vegas is redefining the expectations of today's global travelers with a major transformation scheduled for completion in the spring of 2011. The South Beach-inspired changes to the Las Vegas hotel resort & casino include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the transformation of the legendary four-acre pool area into Nikki Beach Club and Club Nikki, several new restaurants, bars, a new poker room, a new race and sports book, and a new spa and fitness center. The look and feel of the new Tropicana Las Vegas is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand.

For additional information on event reservations, hotel resort amenities, or available accommodations call 702-739-2222 or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About Nikki Beach | www.nikkibeach.com In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together Las Vegas music, entertainment, fashion, dining and art. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach -- which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music Label; VIP membership card and concierge program; Nikki Style Magazine online; and a Hotel and Resorts Division with 3 new locations to open in 2011. The Nikki Beach lifestyle can now be experienced in ten different countries and thirteen cities: Miami Beach, Florida, USA; St. Tropez, France; Cannes Film Festival, France; St. Barths, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; and Cabarete, Dominican Republic. For more information on Nikki Beach, please visit www.nikkibeach.com. For more information on Nikki Beach Las Vegas, please visit www.nikkibeachlasvegas.com.


Contact:
National / Southern California Region
B|W|R Public Relations
Paulette Kam / 310.248.6173 / PKam@bwr-la.com
Kelly Striewski / 310.248.6164 / KStriewski@bwr-la.com
Katie Harris-Maines / 310.248.6178 / KHarris@bwr-la.com

Arizona Region
E.B. Lane
Melanie McBride / 602.416.3603 / mmcbride@eblane.com
Jennifer Adler / 602.417.1594 / jadler@eblane.com


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