News for the Hospitality Executive
SkyWire Media, Inc. Appoints New Marketing Director
Las Vegas, NV (March 1st, 2011) – SkyWire® Media, Inc., a nationwide digital and mobile marketing company, has appointed Sean Heyl as Director of Marketing. Heyl joins the company with over six years of diverse marketing and business experience and will be a key player as SkyWire expands their reach in the digital market.
In his position, Heyl will be responsible for all marketing, public relations, and brand development for the company. He will work closely with the sales and development teams to ensure brand consistency across all platforms and channels.
Heyl initiated his career with MGM Resorts International (NASDAQ:MGM) as a financial analyst for The Mirage Hotel & Casino. He was, subsequently, promoted to manager of hotel marketing and analytics, in which capacity he was integral in the 2006 - 2007 property brand overhaul, encompassing all new restaurants, lounges, nightlife venues, entertainment amenities and hotel product.
In 2008, he was brought on by the Hard Rock Hotel in Las Vegas to oversee marketing, promotions, strategic partnerships, and brand development for the property, inclusive of their recent $750 million expansion. Utilizing SkyWire’s Customer Connect suite of mobile solutions, Sean was responsible for implementing and building the mobile marketing strategy at the property.
Sean received a Bachelor of Business Administration with a major in Finance from Texas Tech University in 2004.
"Having used the SkyWire technology first hand as a customer, the combination of continued innovation and superior customer service makes the company extremely marketable and I am very excited to have the opportunity to be a part of the SkyWire team," said Heyl.
“Sean brings a unique perspective to the digital marketing platform, having worked first hand as a property adopter of our technology,” said Shawn Harris, President and CEO of SkyWire Media. “He will be a great asset as we continue to grow our placement in the digital marketing space.”
About SkyWire® Media -- (www.skywiremedia.com) -- SkyWire Media, Inc. develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media’s Customer Connect™ solutions suite is designed to reduce marketing costs, generate revenue, and enhance guest service. Customer Connect’s modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘skywire’ to 21691, visit www.skywiremedia.com or contact sales (866)-514-5888
SkyWire® Media, Inc.
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