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Nikki Beach Las Vegas, the Ultimate International Beach Club, To Open at
Tropicana Las Vegas Hotel Resort & Casino

Las Vegas (March 30, 2011) – In the same spirit of European sophistication and tropical élan as its venues in such far-flung locations as Miami, St. Tropez, Marbella and Cabo San Lucas, Nikki Beach Las Vegas will open at Tropicana Las Vegas hotel resort & casino on Memorial Day Weekend, kicking off with a grand opening White Party on Thursday, May 26.  Reservations for hotel accommodations are currently being accepted for the grand opening weekend.

With the marriage of one of the most stylish brands in the world with one of the most legendary hotels and Las Vegas casinos on The Strip, Nikki Beach adds the ultimate international beach club experience to Tropicana Las Vegas’ hotel amenities, which, in the midst of a $180 million transformation, is reclaiming its status as Las Vegas’ hottest hotel resort and casino destination.  This will be the largest Nikki Beach property in the world, a place where revelers can party in style, with a sizzling blend of beautiful design, hot fashion, haute cuisine, exotic cocktails and sexy entertainment.

“The grand opening of Nikki Beach Las Vegas will be a significant milestone in the history of Tropicana Las Vegas,” said Tom McCartney, president & COO of Tropicana Las Vegas.  “As we continue to transform the hotel resort with South Beach-inspired changes, we are excited to partner with Nikki Beach to ensure that it is as authentic and compelling as possible.”

“Tropicana Las Vegas offers the ideal place to christen a new Nikki Beach, our first on the U.S. west coast, and we’re thrilled to be on track to open Memorial Day Weekend,” said Nikki Beach owner Jack Penrod.  “Las Vegas has always been a great place to party, and the grand opening of Nikki Beach will bring a chic new experience to the city’s famous party scene.”

Nikki Beach at Tropicana Las Vegas will include three key elements: Nikki Beach Club, Club Nikki and Café Nikki.

Nikki Beach Club
Set on over four acres of Tropicana Las Vegas’ lush natural pool landscape, Nikki Beach will bring the ultimate global beach club experience to Las Vegas.  The organic design is enhanced by the mature vegetation that only comes with the gift of time.

With a beautiful and elegant design, the beach club will offer sleek loungers so guests can sun themselves in the heart of the action, while luxurious white opium beds and cabanas will provide select guests a more secluded experience, complete with premium bottle service and hors d’oeuvres.  Nikki Beach will include a restaurant, outdoor cafe and bar, swim-up blackjack, and a private island in the center of the tropical pool.

Club Nikki
The new, 16,500-sq. ft. Club Nikki will provide Las Vegas club-goers with a never-before-seen nightlife experience.  VIPs will not only recognize the undeniable Nikki signature touches such as the elegant all-white color scheme and the European style best-in-class service but they will also discover an organically designed décor offering different elegant settings according to the mood of the night.  Club Nikki will feature a glamorous ultra-lounge where guests can sip signature cocktails and mingle before moving on to the thumping beats of the dance floor.  The innovative club will also showcase unique interactive entertainment such as alluring champagne muses and world-renowned DJs dueling on each side of the sexiest dance floor on The Strip.

Club Nikki and Nikki Beach Club have been designed to provide guests with round-the-clock entertainment, from an enchanting afternoon at the pool to a dazzling evening or an all-night party.  With its understated decadence, Club Nikki promises to deliver a jet-set experience with style and sophistication that will make it the place to see and be seen in Las Vegas.

Café Nikki
Set in a lush tropical garden overlooking waterfalls with a sprawling outdoor deck, Café Nikki makes its debut on the Las Vegas Strip as the perfect complement to Tropicana Hotel and Casino.  A European-style café, it offers 24/7 dining in the trademark Nikki Beach atmosphere, with a menu offering an exquisite blend of American cuisine and flavors inspired by international dishes.  Café Nikki features a Boutique Buffet for breakfast, lunch and dinner, as well as the famous Sunday Amazing Brunch.  Café Nikki Happy Hour offers a unique ambiance that guests can’t get elsewhere else, with open patio seating, live music/DJ, $5 specialty drinks, specialty ceviche and sushi bar every Monday-Friday from 4-7 p.m.

About Tropicana Las Vegas | http://www.troplv.com
Tropicana Las Vegas is redefining the expectations of today’s global travelers with a major transformation scheduled for completion in the spring of 2011. The South Beach inspired changes to the Las Vegas hotel resort & casino include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the transformation of the legendary four-acre pool area into Nikki Beach and Club Nikki, several new restaurants, bars, a new poker room, a new race and sports book, and a new spa and fitness center. The look and feel of the new Tropicana Las Vegas is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand.

For additional information on event reservations, hotel resort amenities, or availability accommodations call 702-739-2222 or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).

About Nikki Beach | www.nikkibeach.com
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together Las Vegas music, entertainment, fashion, dining and art. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach – which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music Label; VIP membership card and concierge program; Nikki Style Magazine online; and a Hotel and Resorts Division with 3 new locations to open in 2011.

The Nikki Beach lifestyle can now be experienced in ten different countries and thirteen cities: Miami Beach, Florida, USA; St. Tropez, France; Cannes Film Festival, France; St. Barths, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; and Cabarete, Dominican Republic. For more information on Nikki Beach, please visit www.nikkibeach.com. For more information on Nikki Beach Las Vegas, please visit www.nikkibeachlasvegas.com.
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Contact:

Paulette Kam / Steve Wilson
B|W|R Public Relations
(310) 550-7776
pkam@bwr-la.com / swilson@bwr-la.com


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Also See: Trying to Capture the Panache of South Beach, Tropicana Las Vegas Nearing Completion of Phase I of the $180 Million Transformation / March 2011

Las Vegas Tropicana Cites Temporary Room Closures and Economy for 2010 Earnings Slump; 2010 Net Revenue of $54.2 million Down From $77.5 million in 2009 / February 2011

The 1,658- room Tropicana Las Vegas Adopts New South Beach Miami Motif; New Owners Hope $165 million Renovation Will Capture Money Crowd / June 2010
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