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LodgeNet Launches Whitepaper Series to Help Hotel Owners and
Operators Plan for Guests’ Escalating Broadband Usage


Initial Installment Recaps 2010 Growth in Traveler Demand and
Recommends When Capacity Increases Are Warranted



Atlanta, GA , March 10, 2011 – LodgeNet Interactive Corporation (NASDAQ: LNET), the leading provider of media and connectivity solutions to hospitality and healthcare businesses, today released the first in a series of whitepapers that will outline specific steps and strategies hotels can take to meet the increasing demand for broadband among travelers.
 
“How much bandwidth does a hotel really need? When do bandwidth constraints start creating guest satisfaction issues – and how can hoteliers know when it’s time to provision more bandwidth for their guests? These are critical questions in today’s mobile, bandwidth intensive world,” said Steve Pofahl, Senior Vice President/General Manager of LodgeNet Broadband.
 
The first release in the series – How Bandwidth Availability Affects Guest Satisfaction in a Hotel Environment – includes the following findings and recommendations: 
  • During 2010, data usage in hotel guest rooms increased by an average of 4.4% per month, consistent with Cisco’s five-year global forecast.
  • Guest satisfaction issues begin to manifest as a hotel’s circuit load exceeds 70% of capacity.
  • Hotels should consider increasing their bandwidth capacity when peak utilization averages 60-65% of capacity.
  • A simple formula for determining when it’s time to add more bandwidth based on guest usage patterns.
LodgeNet will be releasing future whitepaper publications regarding hospitality networking and communications issues.
 
To download this Whitepaper please visit http://www.lodgenetonline.com/wp-download

About LodgeNet
LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves approximately 1.8 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company’s services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.
 
LodgeNet and the LodgeNet logo are registered trademarks of LodgeNet Interactive Corporation.


Contact:

Ann Parker
Director of Corporate Communications
LodgeNet Interactive Corporation
(605) 988-1000
communications@lodgenet.com


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