News for the Hospitality Executive
MADISON, Wis., March 28, 2011-- According to a recent survey by Travelocity, 35 percent of adults plan to increase their travel in 2011. Even though parents handle most of the vacation planning, kids have their own ideas about what constitutes a great trip. ORC International conducted a survey on behalf of Great Wolf Resorts, Inc.® (Nasdaq: WOLF), North America's largest family of indoor waterparks, to find out kids' opinions about Spring Break. The results have one important thread in common: family.
This first-ever Great Wolf Kids Poll of children ages 6 to 14 found that:
Other tips for families planning vacations this spring include:
This release presents the findings of a telephone survey conducted by ORC International among a national sample of 251 pre-teens comprising 126 males and 125 females 6 to 14 years of age, living in private households in the continental United States. The sampling error for a sample of 250 is plus or minus six percentage points at the 95 percent confidence level. Margins of error are larger for any smaller category, such as gender or age. Interviewing was completed during the period February 25 - 28, 2011, by ORC International. Completed interviews are weighted by four variables: age, sex, geographic region, and race, to ensure reliable and accurate representation of the total population, 6 - 14 years of age.
About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America's largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.
The company's resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities. The company's consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.
Additional information may be found on the company's Web site at www.greatwolf.com.
SOURCE Great Wolf Resorts, Inc.
for Great Wolf Resorts, Inc.