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IHG's Priority Club® Rewards Launches New Look
and Indentifies Top Frequent Traveler
Trends after Conducting Research Tracking Global Travel Loyalty Industry
ATLANTA, March 29, 2011--
Priority Club® Rewards, the world's largest and fastest-growing hotel loyalty program from IHG (InterContinental Hotels Group)
announces its new positioning and refreshed look as a result of
findings from its global travel loyalty industry study. Twenty-eight
years after breaking ground as the hotel industry's first loyalty club, Priority
Club Rewards undertook extensive global research to better understand
the attitudes and habits of hotel guests. The program preferred by most
guests today reveals key trends among frequent travelers from around
the world. Priority Club Rewards conducted a three-year journey of
quantitative and qualitative research of more than 10,000
frequent travelers, who were enrolled in loyalty programs from IHG and
other leading hotel companies in North America, Europe, Asia and the
Middle East. The findings provided an inside look at the global travel
loyalty marketplace and were used to develop the new look and
positioning for Priority Club Rewards. "In 2010, we enrolled on average 600,000 guests per month in
Priority Club Rewards; we now have more than 56 million members which
is almost equivalent to the population of the U.K. The re-launch of
Priority Club Rewards is a significant investment by IHG to strengthen
our global competitiveness in the industry and among savvy frequent
travelers with numerous choices of where to stay," said Don Berg, vice
president, Loyalty Programs and Partnerships, IHG. "This guest-driven
re-launch is proof that successful brand innovation requires more than
a facelift, but also an investment in research and development to
deliver a relevant product that will attract and retain loyal
customers." "The research clearly confirmed that hotel loyalty program
members in every region of the world not only want to earn currency
that is valuable and flexible, they also want to maintain absolute
control in how they use it," adds Berg. "And, with so many new choices
to redeem Priority Club® points, there's never been a better time
to book directly on IHG's website, where members can earn Priority Club
points with every stay."
As part of the new Priority Club Rewards look and feel, introduced are:
With 56 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World six years running by Global Traveler magazine and Best Hotel Loyalty Program for four consecutive years by Business Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights Anywhere ™ , Priority Club Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog. Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,400 hotels worldwide. InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 56 million members worldwide. IHG has almost 1,300 hotels in its development pipeline, which
is expected to create 160,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding
company and is incorporated in Great Britain and registered in England
and Wales. IHG offers information and online reservations for all its
hotel brands at www.ihg.com and
information for the Priority Club Rewards program at www.priorityclub.com . For
our latest news visit www.ihg.com/media
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or YouTube www.youtube.com/ihgplc SOURCE IHG |
Contact: Monica Smith, IHG +1-770-604-5562 [email protected] Suzette Meade Weber Shandwick +1-212-445-8483 [email protected] |