News for the Hospitality Executive
Los Angeles, CA (March 14, 2011) — Charles Harris has been appointed Vice President of Marketing for Luxe Hotels , it was announced today by Efrem Harkham, Chairman and Founder.
In his new position, Mr. Harris, who has a proven track record in sponsorship, social media, online marketing, content development, and e-mail marketing, will be responsible for the branding and strategic marketing direction of both Luxe Hotels and Luxe Worldwide Hotels.
"Charles brings a marketing expertise to Luxe Hotels that will provide value to our members and to our brand through global marketing initiatives, social media connectivity, and communications," said Mr. Harkham. "We are proud to add Charles to our Luxe Hotels team."
Prior to joining Luxe Hotels, Mr. Harris was Managing Director and Founder of Coast 2 Coast Experts, an interactive agency specializing in marketing, social media, public relations, and digital solutions. He has also held management positions at Experian Interactive, the Anaheim Ducks, Los Angeles Dodgers, and University of California, Irvine in addition to maintaining his own consulting practice.
Mr. Harris resides in Irvine, CA and will be based in Luxe Hotels' corporate headquarters in Los Angeles.
ABOUT LUXE HOTELS
Luxe Hotels is unique in the hotel brand arena, representing a group of hotels with a sense of style and cache. The company's operating philosophy is not some cookie-cutter, paper doll chain mentality, but rather a hotelier's approach to providing the best guest services in great locations.
Luxe Hotels is known worldwide through its services division, Luxe Worldwide Hotels, a hotel marketing and reservations organization with an impressive portfolio of over 200 independently owned and operated member hotels in prominent locations around the globe including world-renowned and award-winning Palms Place Hotel & Spa in Las Vegas, Establishment Hotel in Sydney, Australia and Alhambra Palace in Granada, Spain.
Luxe Worldwide Hotels provides the ultimate solution for independent hoteliers with a focus on the latest technologies and distribution strategies. Luxe offers full-service GDS representation as well as revenue management, eBusiness and Internet distribution, voice reservations, sales calls, trade shows, and much more. Luxe member hotels also benefit from the latest hospitality industry technology including state-of-the-art booking capabilities, which enable individual and corporate bookings with real-time confirmation. Member hotels receive individualized, personalized attention to address their property specific challenges and maximize their profit potential.
Luxe Hotels and Luxe Worldwide Hotels are headquartered in Los Angeles, California and have sales and marketing offices around the world. For more information, visit www.luxehotels.com or call 1-866-LUXE-411.
JC Communications, LLC
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