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Touring & Tasting Magazine Creates Comprehensive Hotel/Resort
Wine and Culinary Events Calendar



Santa Barbara, CA – January 10, 2011
For 16 years, the trusted resource for wine, food, and travel, Touring & Tasting magazine is embarking on another innovative project: the assemblage of a thorough wine and culinary event calendar. The new print and online calendar will promote food and culinary-paired events planned by hotels, resorts, bed and breakfasts, and inns throughout the country

“Since our magazine, website, and wine clubs are built solely around wine, food, and travel, we get numerous inquiries regarding special events from our online and print audiences who are looking for ultimate pairings of wine and food,” Managing Director Dan Fox explains. “There are so many extraordinary food and wine events at renowned accommodations, and we thought it would be a great service to all involved to pool our extensive resources and build a comprehensive guide for consumers and meeting planners spotlighting as many as we can.”

Touring & Tasting is actively inviting members of the hospitality industry (representing hotels, resorts, bed and breakfasts, and inns) to submit all wine and culinary pairing events they have planned between now, through January 2012. Since Touring & Tasting is providing this resource to both its readers and the hospitality industry as a service, there is no cost for representation in the calendar. Press release submissions should be sent to jessy@touringandtasting.com no later than February 14, 2011.

Touring & Tasting magazine and touringandtasting.com has also introduced a Gold Medal Accommodations feature in print and online with the release of its Spring 2011 edition, now in full regional and national distribution. As a semi-annual publication with a targeted distribution of over 50,000 copies, Touring & Tasting magazine enjoys six months of distribution in all Barnes & Noble, Borders, Hudson News, and other upscale newsstand outlets. Touring & Tasting is also distributed to subscribers and wedding, meeting and incentive planners; at industry trade shows; and in the guest rooms of many of the country’s finest hotels and resorts. Additionally, Touring & Tasting provides wine related content to entrepreneur.com, justluxe.com, weddinglocation.com, and more.

“We firmly believe that a resource of this kind will facilitate and motivate trip planning for our various audiences while it serves as a valuable, no-risk promotion tool for hotels, resorts, bed and breakfasts, and inns in North America,” Fox concluded.

About Touring & Tasting
Celebrating its 16th Anniversary this year, Touring & Tasting is the premier vinotourism resource in the United States. It provides wineries, hotels and resorts with integrated direct-to-consumer sales and marketing services via a variety of print, online, iPad, and mobile apps marketing opportunities.

Touring & Tasting’s distribution channels include a bi-annual, nationally distributed magazine, diverse wine clubs, weekly e-newsletter, website, and social media networks. Touring & Tasting magazine and website inform and inspire wine consumers, event planners, travel influencers, and industry executives, with the ultimate objective to increase sales and exposure at partner wineries, hotels and businesses. For more information, please visit touringandtasting.com or contact Touring & Tasting at 805-965-2813.
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Contact:

JessyLynn Perkins
Marketing Assistant
Touring & Tasting Magazine & Wine Club
jessy@touringandtasting.com
805.965.2813 ext. 104

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