| Little by little, San Diego County’s hotels have been eking out gains in
revenues and demand for overnight stays, but only after sustaining
significant hits to their business in the last couple of years, a new
forecast reveals.
It’s unlikely that the local industry will return to pre-recession
levels until well into 2012, but in the meantime, hoteliers can expect
healthier occupancy rates and, by extension, more robust revenues per
room, the standard barometer for economic
health in the lodging world.
By the end of 2010, revenues per hotel room rose to
$85.08, a 4.2 percent increase over 2009, fueled by a healthy 5.4
percent rise in the average occupancy rate to 67.1 percent, according
to PKF Hospitality Research. And
by the end of this year, those all important revenues will show
continued gains, increasing to $92.06.
|
San Diego hotels can expect higher
occupancy and room rates in 2011
|
