News for the Hospitality Executive
Loews Hotels Names Lark-Marie Antón as Vice President of Public Relations
NEW YORK (January 10, 2011) - Lark-Marie Antón has joined Loews Hotels as Vice President, Public Relations, announced Nancy Mendelson, Loews’ Senior Vice President Branding & Communication. In her new role, Antón will manage the overall direction and administration of both internal and external public relations and social media activities for the Loews Hotels brand.
Antón brings a diverse background in both the public and private sector to Loews. Most recently, she served as Vice President of Marketing and Public Relations for the Miss Universe Organization with a wide range of responsibilities, including hands-on production of pageants, celebrity outreach, sponsorships and product placement, promotion of titleholders and crisis management.
Prior to Miss Universe, she was the spokeswoman for Verizon Communications, overseeing all media relations and public affairs, as well as the post-9/11 rededication of Verizon headquarters in downtown Manhattan. As Chief of Staff of the Community Assistance Unit and Deputy Press Secretary for the Mayor’s Office of New York City, Antón spent three years with the Bloomberg administration.
“Lark’s expertise in corporate communications and branding, integrated marketing initiatives and nonprofit partnership development will add great value to our brand,” said Mendelson.
Antón devotes much of her time to the community, serving on the Prospect Park Junior Committee and the Communication Advisory Board for Marist College, among other notable contributions. A graduate of Marist College with a Master of Arts in Communication Studies from West Virginia University, Antón is a native New Yorker and now resides in Brooklyn with her husband and their two children.About Loews Hotels
Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada, including the newest 414-room Loews Atlanta Hotel opened April 1, 2010. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.
Redpoint Marketing PR, Inc.
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