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Top 10 Group Events
College Football Bowl Series
2010-2011

 

Square Footage Meeting Space Occupied, Square Footage Catered,
Estimated Number of Attendees


Data derived from reader board reports covering 3,175 hotels in 140 metropolitan areas
across 71 US, Mexican and Canadian states/provinces, Puerto Rico and the District of Columbia

 
Total number of events surveyed for time period: 65,845


Square Footage Meeting Space Occupied-Events Associated with College Football Bowl Games

 

Event

Hotel

Market

Sq Ft – Meeting Space Occupied

1.

All American Bowl/Offense-Defense Sports 2010

Marriott Myrtle Beach Resort & Spa 

Myrtle Beach

59,110

2.

Collette Vacations/2011 Rose Bowl Parade

Westin Long Beach

 

Long Beach

26,868

3.

AT & T Bowl Drill Team

Westin Park Central

 

Dallas

17,845

4.

The Military Bowl Presented By Northrop Grumman

JW Marriott Hotel Washington, DC

Washington

17,000

5.

Fiesta Bowl 2011

JW Marriott Scottsdale Resort & Spa

Scottsdale

15,694

6.

2011 Rose Bowl Band

Sheraton Universal Hotel

 

Universal City

14,100

7.

Outback Bowl Tampa Bay-Media

Wyndham Tampa Westshore

Tampa

13,960

8.

2011 Sugar Bowl Media

Marriott New Orleans, Convention Ctr

New Orleans

13,824

9.

Tostitos Fiesta Bowl Kickoff Dinner

InterContinental Montelucia Resort

Paradise Valley

13,080

10.

National Chick-Fil-A Bowl Band Festival

Renaissance Concourse Hotel

Atlanta

12,386

 

Square Footage Catered-Events Associated with College Football Bowl Games

 

Event

Hotel

Market

Sq Ft – Meeting Space Catered Events

1.

Collette Vacations2011 Rose Bowl Parade

Westin Long Beach 

Long Beach

26,868

2.

2011 Rose Bowl Band

Sheraton Universal Hotel

 

Universal City

10,300

3.

Tostitos Fiesta Bowl Kickoff Dinner

InterContinental Montelucia Resort

 

Paradise Valley

8,592

4.

Orange Bowl Dance

Hilton Ft. Lauderdale Marina

Paradise Valley

7,810

5.

National Chick-Fil-A-Bowl Festival

Marriott Atlanta Airport Hotel

Atlanta

7,080

6.

Outback Bowl Tampa Bay-Media

Wyndham Tampa Westshore

 

Tampa

5,400

7.

Autozone Liberty Bowl Queens Block

Marriott Memphis Downtown

Memphis

4,692

8.

All American Bowl/Offense-Defense Sports 2010

Marriott Myrtle Beach Resort & Spa

Myrtle Beach

2,666

9.

Holiday Bowl University Of Nebraska-Lincoln

Marriott Gaslamp San Diego

San Diego

1,827

10.

AT & t Cotton Bowl Classic 75th Year Anniversary

Gaylord Texan Resort & Convention Center, Grapevin

Grapevine

1,668

 

Estimated Number of Attendees-Events Associated with College Football Bowl Games

 

Event

Hotel

Market

Est. Num of Attendees

1.

All American Bowl/Offense-Defense Sports 2010

Marriott Myrtle Beach Resort & Spa 

Myrtle Beach

1,341

2.

2011 Sugar Bowl Media

Marriott New Orleans, Convention Center

 

New Orleans

1,167

3.

Outback Bowl Tampa Bay-Media

Wyndham Tampa Westshore

 

Tampa

777

4.

2011 Sugar Bowl Media

Marriott New Orleans, Convention Center

New Orleans

568

5.

AT & T Bowl Drill Team

Westin Park Central

Dallas

375

6.

Orlando Bowl Week

Rosen Plaza Hotel

 

Orlando

348

7.

The Military Bowl Presented By Northrop Grumman

JW Marriott Washington, DC

Washington

341

8.

Collette Vacations/2011 Rose Bowl Parade

Westin Long Beach

Long Beach

                335

9.

National Chick-Fil-A-Bowl Band Festival

Renaissance Concourse Hotel

Atlanta

307

10.

Autozone Liberty Bowl Queens Block

Marriott Memphis Downtown

Memphis

281


The Knowland Group provides detailed reports on events within a client’s competitive set of hotels to over 1,500 hotels across the United States and Canada. Details include: meeting planner contact information, previous event and size details on all groups surveyed, detailed overview of group’s experiences including any complaints or issues, actual size of event (number of room nights actualized), date of group’s next event, property selection decision date(s) and/or process(s) (including RFP details if relevant), size of next event, existence of any relationships (contractual and/or personal) with incumbent and/or other hotel(s) and any additional information requested by client.
 
For more details on expanding your group sales revenue – contact the Knowland Group today online: www.KnowlandGroup.com or by phone: 202.842.9244

*Data are derived from the Knowland Group’s national reader board service. Hotels surveyed are determined by request from Knowland Group clients. Data do not represent a scientific study. Estimated number of attendees is based on size of meeting rooms occupied and, where possible to determine, configuration of rooms and does not necessarily correspond to room nights actualized. Data on catered events are determined by function descriptions. Single instance events, such as weddings, although included in client reports, or omitted here. Certain oversized properties, including conference and convention centers, although included in client reports if requested, are omitted here
.
Contact: 

Kaitlin McCarthy, Communications Manager
The Knowland Group
(703) 286-0847
kmccarthy@knowlandgroup.com

 

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