News for the Hospitality Executive
Recognizes Media Planning/Buying and Barter Specialist for Saving
Hotel & Travel Industry, Gives Barter Well-Deserved Credit as Strategic, Cash-Saving Financial Tool
2011 -- Jody Merl, president of Innovative Travel
(ITM), has been named by the Hospitality Sales & Marketing
International (HSMAI) as one of the ‘Top 25 Most Extraordinary Minds in
Hospitality and Travel Sales and Marketing’ for 2010. This
makes Merl the first ever barter expert to be on the list of honorees,
habitually exemplified traits indicative of the best sales and
professionals in the hospitality, travel and tourism industries.
tribute will take place during a private ceremony preceding the HSMAI
Awards Gala on January 31 at the New York Marriott Marquis.
Under her leadership, ITM’s customized barter advertising and marketing programs have proven highly successful for independent and chain-affiliated hotels and airlines worldwide. Merl has forged long-standing relationships with a wide range of customers such as Ian Schrager Hotels, Affinia Hotels, The Breakers Palm Beach, and destination spa The Lodge at Woodloch. All have greatly benefitted from her barter advertising expertise, media placement strategies and merchandising services to increase occupancy, average rate and profit.
According to renowned industry expert Sean Hennessey, president of Lodging Advisors LLC, “Merl has helped to instill confidence and trust in trade as a highly intelligent business practice in the hospitality industry. Savvy hoteliers don’t leave money on the table, they use barter.”
For more information, contact Jody Merl ITM at 973.331.8171, or visit www.innovativetravelmarketing.com.
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