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News for the Hospitality Executive |
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Association of Venue Managers (IAVM) Partner to Produce New Convention-centric Resource |
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WASHINGTON, DC (January 2011) - Destination Marketing Association International (DMAI) announces a collaboration with the International Association of Venue Managers (IAVM) in the production of a new study, Destination 2020.
Providing important industry best practices and performance
benchmarking
guidelines, this new study will comprehensively review and address
current
operational issues dramatically affecting convention centric
destinations.
Additionally, Destination
2020 will forecast the impact of current convention center
marketing issues and trends. “To stay competitive, convention center
and expo managers
are carefully evaluating their options,” said Kevin T. Duvall, IAVM
Sector
Director, Convention Centers and Exhibit Halls. “With current economic
forces
severely affecting the convention center and exhibition hall industry,
new
business models are emerging. This initiative will assist us in being
successful for the future.” "Now more than ever, it is imperative that these communities have the resources necessary to adjust to the pressures of the current economic climate and continuing public demand for profitable operations," stated Dexter King, CFE, IAVM President & CEO. "Destination 2020 will provide destination marketing organizations (DMOs) and convention center operators with guidance necessary for reconciling and addressing today's new business models." Jointly undertaken by DMAI's Advocacy Committee and IAVM's Industry Affairs Council, convention-centric DMOs (destinations with 200,000+ ft2 of convention space and 3,000+ committable hotel rooms) are encouraged to participate in the development of Destination 2020. More information will be release in the coming months, with the study expected to be completed and released during DMAI's Annual Convention, 20-22 July 2011 in New Orleans, Louisiana USA and at IAVM's Venue Connect, 25-29 July 2011 in Phoenix, Arizona USA. For more information, visit www.destinationmarketing.org. Destination Marketing Association International (DMAI) is the world's largest resource for official destination marketing organizations (DMOs). Dedicated to improving the effectiveness of professionals from over 600 destination marketing organizations worldwide, DMAI's membership represents more than 3000 DMO professionals, students, educators, and industry vendors and partners in over 30 countries. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked to enhance the professionalism, effectiveness and image of DMOs since 1914. www.destinationmarketing.org The International
Association of Venue Managers is the
world's largest professional association dedicated to issues relevant
to the
management of public assembly venues. Members of the association manage
public
assembly venues such as amphitheaters, arenas, auditoriums, convention
centers/exhibit halls, performing arts venues, stadiums and university
complexes; or provide products, services or attractions to support the
industry. IAVM has more than 3,500 members worldwide. More information
is
available at www.IAVM.org. |
| Contact:
Kristen
Clemens, +1.202.835.4214 Vice President of Marketing and Communications [email protected] Andrea Cates, +1.202.835.4205 Manager of Marketing and Communications [email protected] Kris Williams CAE, Director of Marketing, 972.538.1006, 214.354.6185 (cell), [email protected] |