News for the Hospitality Executive
WHITE PLAINS, NY, Jan 31, 2011 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that Sheraton Hotels will expand its portfolio in Canada with plans to open a third Sheraton hotel in the Montreal area. Sheraton Montreal Airport Hotel is scheduled to open in April 2011 and features 476 spacious guest rooms, 19,000 square feet of state-of-the-art meeting facilities, and an inviting atmosphere designed to help travelers make connections into and out of the city. Sheraton Montreal Airport will join Le Centre Sheraton Montreal Hotel and Sheraton Laval Hotel in welcoming domestic and international travelers to vibrant Montreal.
The soon-to-open Sheraton Montreal Airport Hotel is part of Sheraton brand's strategic expansion plan that will add approximately 50 new hotels and more than 20,000 rooms to the Sheraton portfolio over the next two years. Acquired by Jesta Group in collaboration with Groupe Canvar in 2009, the hotel is currently undergoing a comprehensive multi-million dollar renovation to all guest rooms and public spaces prior to opening as a Sheraton property.
"We look forward to expanding the Sheraton portfolio in Quebec as we continue to execute our targeted global growth strategy," said Hoyt Harper, Senior Vice President, Sheraton Hotels & Resorts. "Sheraton Montreal Airport Hotel will embody the new look and feel of Sheraton following the brand's recently completed $6 billion brand-wide revitalization, which included $400 million in signature brand initiatives designed to create community and make it easy to stay connected."
The heart of the lobby will be the brand's signature "Link@Sheraton(R) experience with Microsoft(R)" - the brand's signature social hub where connections, whether face-to-face or webcam-to-webcam, take place. The hotel's guest rooms will be upgraded and equipped with an oversized work desk, custom-designed ergonomic chair, high-speed Internet, LCD flat panel television, MP3 home docking station and the all-white Sheraton Sweet Sleeper(R) bed, designed to meet AAA's Five Diamond Award(R) criteria.
"We are proud to fly the Sheraton flag at our premium airport hotel, and are thrilled with the recent enhancements to the iconic brand. This is an excellent addition to our growing portfolio of hotels located in Europe, the United States and Canada," said Eric Aintabi,Vice-President, Jesta Group. "Another benefit of joining Sheraton is to become part of the powerful Starwood network and reach even more travelers through the innovative and award-winning Starwood Preferred Guest(R) program."
"The upcoming opening of Sheraton Montreal Airport Hotel underscores the fact that high-quality conversions are driving the Sheraton brand's expansion across North America," said Paul Sacco, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "Sheraton is leading Starwood's market share growth following the completion of its comprehensive revitalization, which significantly improved guest satisfaction and loyalty and increased the brand's appeal among owners and developers."
Located on Côte de Liesse, the Sheraton Montreal Airport Hotel sits at the entrance to Trudeau International Airport and 20 minutes from downtown Montreal. The hotel will offer convenient access to the West Island business district and numerous area attractions, including historic Old Montreal, Montreal Museum of Fine Art, Place des Arts, and Casino de Montreal.
An ideal choice for large business meetings, weddings and social events, Sheraton Montreal Airport Hotel will accommodate groups of up to 600 people in its 19,000 square feet of flexible meeting and function space. Guests will enjoy the hotel's magnificent open air gardens, indoor/outdoor swimming pool, whirlpool, steam room, and sauna. The fully equipped fitness facility will feature the brand's revolutionary new health and fitness program, "Sheraton Fitness, Programmed by Core Performance," designed exclusively for Sheraton guests by its partner Core Performance.
Sheraton Hotels & Resorts, like all brands within Starwood's robust portfolio, is proud to offer the Starwood Preferred Guest(R) program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG(R) offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.
About Jesta Group
As its core business, Jesta Group focuses its expertise and resources to acquiring, developing, managing real estate properties in the residential, commercial, industrial and hotel and leisure sectors in North America and Europe. With transactions involving more than ten thousand apartments, seven thousand hotel rooms and hundreds of commercial and industrial buildings, Jesta Group has amassed an enviable portfolio that is perfectly adapted to the current international real estate market. With headquarters in London, New York, Paris and Montreal, the Jesta Group is well established as a leading real estate and investment company. Additional information is available at www.jesta.com
About Groupe Canvar
Groupe Canvar is owner-operator of several real estate projects solidly implanted in the greater Montreal and Quebec City regions. Since its inception, Groupe Canvar has specialized in the construction and renovation of hotel, institutional commercial and residential projects. Groupe Canvar currently operates a real estate portfolio including four senior homes, over six hundred apartment units, and over one million square feet of industrial, commercial real estate and the ownership and operation of downtown Montreal parking lots accommodating over six hundred vehicles. Additional information is available at www.canvar.ca or www.groupecanvar.com
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Starwood Hotels & Resorts
Jennifer Leemann, 914.640.8539
Cynthia Bond, 416.947.4827
Dan Young, 416.947.4948